Adspace Drives Mall Traffic To Book Stores
Adrian J Cotterill, Editor-in-Chief
Author Thomas Fitzsimmons’ new crime novel, ‘City of Fire’ came to life on the Adspace Digital Mall Network last week.
It’s a 15-second spot that will run for 4 weeks in 105 Class A malls in the US to promote the March 3 national release of the book.
Adspace tell us that this is the first publisher to advertise on their network. Kyle Avery, a spokesperson for Forge Books told us “Most malls now have major booksellers among their anchor stores, so it makes sense to advertise in the mall to reach consumers”
Kyle added “The campaign is a great complement to the promotions using front-of-store visibility and floor display placement in bookstores located in participating malls.”
William Ketcham, executive vice president, chief marketing officer, Adspace Networks told us also “According to ShopperTrak, mall common area traffic in large, enclosed malls, is up almost four percent in February versus last year, so we continue to reach a mass audience near the point of purchase … we are confident we will drive traffic into bookstores and sales of this novel.”
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