Limited Space Media Group has completed terms to acquire experiential and brand engagement specialists Brandspace and the MOOH Group [1] for GBP 2.25 million.
Under the expanded group structure, MOOH will continue to operate without any changes to the business structure, headed up by founder and Managing Director Paul Grundy and Brandspace will continue under the leadership of Managing Director Danny Press.
- Since its launch in 2011 (despite a brief foray into toilets [2]) MOOH has become one of the UK’s leaders in WiFi Advertising, Sponsorship and location based marketing. Its networks and partnerships includes estates such as Virgin Media’s London Underground WiFi, Hilton Worldwide and First ScotRail , providing brands with an opportunity to connect with millions of consumers every day through their smartphone and tablet devices.
- Brandspace provides agencies and brands with expertise in experiential marketing campaigns in high footfall, long dwell-time destinations across the UK. This includes prestigious, popular shopping centres, and major transport hubs.
Robert Lomnitz, CEO of Limited Space Media Group, told us “Brandspace and MOOH are key acquisitions for Limited Space Media Group. These complementary businesses strengthen the overall offering of the Group, allowing us to offer a truly convergent media proposition to our brand partners by adding experiential and mobile to the mix”.
He continued “Brand experience and building a strong connection with consumers have, through the delivery of engaging content through multiple devices and platforms.”
Limited Space Media Group now comprises five complementary media businesses, led by an experienced management team who are keen to continue to grow the Group businesses and expand them into new territories whilst building on its roots in digital screen media.