For Mother’s Day, Lamar Advertising is giving the public the opportunity to show their moms some love and recognition on their digital billboards nationwide.
Similar to Mashable’s Mother’s Day initiative, Lamar’s #InspiredByMom campaign ties in social media and digital out-of-home.
To recognize your mother, you first go to Lamar Advertising Company’s Facebook page, upload a photo of you and your mom to the #InspiredByMom album, and tell why she inspires you with #InspiredByMom. You can also tweet using the #InspiredByMom to @LamarOOH.
Lamar will then display your Facebook photo and caption or tweet on digital billboards across the U.S.. The company will be streaming the photos/tweets to its digital billboards all week through Mother’s Day.