Intel Corporation [1], Santa Clara, California, has named Steven Fund, a senior industry executive with extensive brand and marketing experience managing and building some of the world’s most recognizable brands, to the post of corporate vice president and CMO, reporting directly to Intel CEO Brian Krzanich.
Fund will be responsible for a broad portfolio that includes Intel’s global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media, and global communications. He will join Intel effective June 2.
Fund comes to Intel from Staples office products company where he was senior vice-president of global marketing and member of the company’s senior leadership team. One of many things he did at Staples, he created the company’s global marketing center of excellence, building an integrated team across business units and geographies.
“Steve has served in high-profile leadership roles while helping to build leading brands at some of the world’s most prestigious companies,” says Brian Krzanich, Intel CEO. “As our industry and our business is changing, we need to change the way we develop, build, and market our products, and Steve is going to be a key asset for us as we move forward.” He says that Fund will shepherd Intel’s marketing activities worldwide “as we evolve the industry and the company into the next wave of computing.”
Prior to Staples, Fund worked at Procter and Gamble where he led the global expansion of the Gillette Fusion product, which reached $1 billion in net sales faster than any brand in P&G’s history. Earlier in his career he held brand management leadership roles at the Pepsi-Cola Company.