Play Taxi Media [1] has further bolstered its taxi network offering to include high profile taxi wraps, providing Play’s clients with the opportunity to integrate Mobile, Out-of-Home and Digital campaign offerings within their national taxi network space.
[2]The addition of wraps positions Play as Canada’s only one-stop-shop for all taxi media branding options.
Play’s product portfolio now includes wraps, taxi tops, mobile space within its newly launched taxi app [3] as well as TV and branded app space / options within its national touch screen network.
“Taxi wraps were a logical progression for Play,” says Zac Killam, Play Taxi Media’s founder & CEO. “Play started by offering a highly engaging touch screen solution inside the cab, giving advertisers a captive audience for a full 15 minutes, and now we are able to extend brand messaging outside of the cab to incorporate this mass reach, high-profile branding option as well.”
In partnership with Interac Association/Acxsys Corporation [4], the first wrapped cabs are currently on Toronto streets and will run through June, providing over 300,000 downtown viewers per month, per taxi.