Play Taxi Media Adds Wraps to Campaign Offering
Gail Chiasson, North American Editor
Play Taxi Media has further bolstered its taxi network offering to include high profile taxi wraps, providing Play’s clients with the opportunity to integrate Mobile, Out-of-Home and Digital campaign offerings within their national taxi network space.
The addition of wraps positions Play as Canada’s only one-stop-shop for all taxi media branding options.
Play’s product portfolio now includes wraps, taxi tops, mobile space within its newly launched taxi app as well as TV and branded app space / options within its national touch screen network.
“Taxi wraps were a logical progression for Play,” says Zac Killam, Play Taxi Media’s founder & CEO. “Play started by offering a highly engaging touch screen solution inside the cab, giving advertisers a captive audience for a full 15 minutes, and now we are able to extend brand messaging outside of the cab to incorporate this mass reach, high-profile branding option as well.”
In partnership with Interac Association/Acxsys Corporation, the first wrapped cabs are currently on Toronto streets and will run through June, providing over 300,000 downtown viewers per month, per taxi.
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