Adrian J Cotterill, Editor-in-Chief
One of our two big name brands that will discuss ‘Why We (They) Love Digital Outdoor’ at The DailyDOOH Media Summit is Chris Ross, Senior Brand Activation Manager at The Coca-Cola Company.
We figured it was important to get an outdoor perspective from at least one of the World’s leading brands.
As Forbes listed Coca Cola as number three in their list of The World’s Most Valuable Brands (behind Apple #1 and Microsoft #2, and ahead of IBM, Google and McDonald’s) we turned to Chris who has been with the Coca-Cola Company for just over five years.
Chris is the man responsible for developing the brand’s strategy and delivering their campaigns across all touchpoints in the United Kingdom.
He’s been at the centre of the 2010 FIFA World Cup brand IMC – including FIFA World Cup Trophy Tour, Wayne Rooney presents Coke Zero Street Striker Sky 1 TV Programme, the London 2012 Olympics IMC campaigns (including the Olympic Torch Relay amplification) and much more.
Quite simply, he’s an ideal speaker to take the audience through Share a Coke and how the Coca Cola Company used digital media within it to best effect.
There are now only a handful of tickets available for this must attend event.
Those interested can register here.
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