Scala has strengthened its presence in the German market, bringing Klaus Hofmeier on board to join the German focused sales division.
Klaus Hofmeier will be working alongside Helge Haarig and Carsten Berkenbrink. The hire is, we are told, a direct response to the accelerated growth that Scala has seen in the past 12 months, and is designed to further support the partner channel that exists today, whilst looking to further grow its partner base and client engagement.
Klaus Hofmeier has extensive experience in the retail, banking, and service industry. With experience in management and executive roles within traditional marketing agencies, as well as within the digital signage sector, his expertise is in guiding clients through complex solutions, focusing on their omni-channel customer experience through integrated digital communication solutions, analysis of their investment and future optimization of efforts.