Inlink Breathes Life Into Aussie Cities With New Content Platform
Gail Chiasson, North American Editor
Inlink, Australian digital-out-of-home media company, has launched CityLife, a new lifestyle content platform that focuses on consumer engagement.
A national audience of 1.5 million viewers will now be updated with the new ‘Live, Work & Play’
lifestyle content channels both online and via a network of 2,500 digital screens installed across 850 city locations including office towers, cafes and fitness centres.
CityLife was established after a major survey of respondents, which enabled Inlink to develop content relevant to their major interests.
On developing the project, Oliver Roydhouse, managing director, says, “CityLife is a natural evolution for our business, aiming to enhance the experience of CBD professionals in captive moments as they go through their day. Providing updates on health, fitness, inner city entertainment, and all things lifestyle will ensure deeper engagement across all our platforms.”
Inlink has secured global partnerships with key industry leaders in lifestyle content to bring together a premium selection of content. As a leading health and lifestyle content producer in the U.S, and with over 4.5 million monthly views, Greatist.com is highly regarded for delivering fresh market leading content in the fields of fitness, health and happiness. CityLife will localize Greatist’s forwarding thinking and thought provoking content for the Australian market.
Similarly, CityLife’s tag team partnership with Australia’s iconic, cutting edge and comprehensive guide to all city happenings, Timeout Australia will optimize CityLife’s ‘Play’ content with reviews of bars, restaurants and upcoming events tailored specifically for each city.
A combination of its fast growing online community and the ability to nationally broadcast content to thousands of digital screens across multiple central business districts seems to ensure that the presence of CityLife is one that is being felt across Australia.
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