Great to see six-sheet posters and Titan’s exceptional ‘Transvision’ screen being used at London’s Victoria station to promote Sky One’s fourth season of the TV programme ‘Lost’ – shame that the marketing folks behind the campaign are continuing to play around with Bluetooth (we say let the ‘bluejacking’ lie down and die gracefully).
The campaign seeems centred around the creation of a Bluetooth Zone where fans can download exclusive content (whoopee).
The £1.3m campaign includes outdoor, press and radio activity and we think would have been a perfect fit for the 18 – 34 leisure audience (avid viewers we would have thought) so it is a shame that Avanti Screen Media and Brightspace Media haven’t got some of the action for their leisure pubs, clubs and bars network.
It all kicks off tomorrow (1st February) when Sky will have a dedicated Lost area in Victoria station. The new series kicks off on 3rd February 2008.