RAF Red Arrows In DOOH And Experiential Campaign With JCDecauxLive
Gail Chiasson, North American Editor
BAE Systems invited commuters at Victoria Station (London, U.K.) to celebrate with the Red Arrows on their 50th anniversary with an experiential and Digital Out-of-Home campaign with JCDecauxLive yesterday (June 17, 2014).
Commuters had the opportunity to meet and have their photographs taken with pilots from the Royal Air Force Aerobatic Team at the event at Victoria Station. The Red Arrows also signed posters and invited commuters to look at a model of the Hawk T2 – the world’s most successful and proven Advanced Jet Trainer which combines real flying with cutting edge simulation technology.
As part of the experiential activity, planned and booked with JCDecauxLive, BAE Systems also premiered a new short film which looks back over five decades of Red Arrows performances and also promoted the hashtag: #Reds50 across JCDecaux’s digital 6-sheets and Transvision screens throughout in the Station.
The Digital Out-of-Home campaign also reached commuters of Waterloo Station as it is deployed on JCDecaux’s 40m long x 3m high digital screen, Motion@Waterloo.
Kate Watcham, head of media UK at BAE Systems, the company that built the Hawk flown by the Red Arrows, said, “Entertaining the nation with amazing flying displays for 50 years is really something to celebrate and we wanted to do it in style. Working with JCDecauxLive to bring our special tribute video to life in London Victoria gave us a great opportunity to bring our message of thanks to the heart of the capital, and really show our appreciation of the British institution that is the Red Arrows.”
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