Luis Suárez ‘should Have Gone to Specsavers

Adrian J Cotterill, Editor-in-Chief

UK retailer Specsavers deployed a tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match earlier this week.

Specsavers Suarez website

With the well-known slogan “should have gone to Specsavers”, the tongue-in-cheek DOOH campaign pointed out the difference between cannelloni and Chiellini and promoted the hashtags: #SHGTS, #ITA and #URU.

Chiellini or Cannelloni

Chiellini or Cannelloni

The campaign was planned and booked with Manning Gottlieb OMD and Talon.


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