UK retailer Specsavers deployed a tactical campaign on JCDecaux’s Transvision network last night reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match earlier this week.
[1]
With the well-known slogan “should have gone to Specsavers”, the tongue-in-cheek DOOH campaign pointed out the difference between cannelloni and Chiellini and promoted the hashtags: #SHGTS, #ITA and #URU.
[2]Chiellini or Cannelloni
The campaign was planned and booked with Manning Gottlieb OMD and Talon.