Final #MWL14 Twitter Analysis

The organisers of Marketing Week Live switched their official twitter hashtag for the event from #MWL2014 to #MWL14 a few days before the event proper so our usual continuous tracking process (a rolling 30 day period) was shortened somewhat to five days as you will see below.

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No. of Tweets: 3,095
No. of Twitter impressions: 10,735,001
No. of Twitter users who tweeted: 1,061
No. of Twitter users reached: 4,828,795

Top Ten:

No Name No of Tweets 1 @VerticalLeap [2] 91 2 @MWL2014 [3] 79 3 @RedRocketMedia [4] 50 4 @ExperianMkt_UK [5] 35 5 @kategraham23 [6] 32 6 @Kfield_MRI [7] 32 7 @brandlearning [8] 32 8 @colinalewis [9] 28 9 @CommCorp [10] 27 10 @AxonnMedia [11] 22

No Name Impressions 1 @Lord_Sugar [12] 3,431,393 2 @MarketingWeekEd [13] 2,253,034 3 @MWL2014 [3] 640,809 4 @ExperianMkt_UK [5] 566,876 5 @Econsultancy [14] 187,133 6 @TheRealSJR [15] 180,170 7 @TheMarketingSoc [16] 149,979 8 @VerticalLeap [2] 146,618 9 @BIMA [17] 118,291 10 @DailyDOOH [18] 109,343

Trending:

Other Hashtags No Name No of Hashtags 1 #GuessMySketch [19] 243 2 #MWL2014 [20] 85 3 #marketing [21] 70 4 #mrx [22] 31 5 #DigitalSignage [23] 30 6 #optimeyes [24] 25 7 #mark [25] 25 8 #socialmedia [26] 20 9 #eventprofs [27] 20 10 #mobile [28] 20

User Mentions No Name No of Mentions 1 @MWL2014 [3] 733 2 @VerticalLeap [2] 95 3 @MarketingWeekEd [13] 91 4 @StickyAmy [29] 52 5 @RedRocketMedia [4] 44 6 @BeaverGroup [30] 42 7 @LEGO_Group [31] 41 8 @MarkMwl [32] 39 9 @ExperianMkt_UK [5] 36 10 @GES_EMEA [33] 28

By Date:

Date Tweets 2014-06-27 Fri 1 2014-06-26 Thu 1320 2014-06-25 Wed 1450 2014-06-24 Tue 210 2014-06-23 Mon 114

Date Impressions 2014-06-27 Fri 0 2014-06-26 Thu 2,957,127 2014-06-25 Wed 7,038,121 2014-06-24 Tue 553,805 2014-06-23 Mon 185,948

Source: aka.tv ^[34]