Leading Australian Outdoor media provider, APN Outdoor, announced this week, The Headline Series, a collection of specialised research projects, has returned in 2014 with two new presentations focussing on Luxury and Digital Billboards respectively.
Established in 2013, APN Outdoor’s Headline Series consists of insightful presentations showcasing audience-led insights, examining how consumers move in and around urban environments. The Headline Series explores the opportunities Outdoor advertising provides to engage these specific audiences and how to best utilise APN Outdoor’s unique offering.
In 2013, The Headline Series focussed on Generation Y and FMCG and was received very positively in market.
- The Digital Billboards Headline Series highlights strategic, digital executions from current clients, demonstrating the technology available and effective practices to date. As with previous Headline Series presentations, there is a specific focus on audience research proving the medium’s effectiveness and also highlighting key findings from a recent Eye Tracking study on Digital Billboards, carried out by Access Testing. Additionally, this presentation looks at the vast array of creative opportunities currently available to advertisers on APN Outdoor’s national Digital Billboard network.
- The Luxury Headline Series, also in market now, delves into the evolving luxury category in Australia, exploring who the luxury consumer is, how and where they are spending and how advertisers can best reach them. With references to a range of independent research pieces, the Luxury Headline Series will also deflate some long-held myths around the category.
Janine Wood, General Manager – Marketing, APN Outdoor ANZ said “We are committed to providing audience-centric insights, which is why we are continuing to evolve The Headline Series this year. As the leader in Digital Billboards we are proud to showcase the creative opportunities available to advertisers to reach and captivate their audience.”
She continued “With our dominating presence in traditional and emerging luxury spend strongholds across the country, we thought it was the perfect opportunity to delve into the intricacies of this category and find out how to reach these exceedingly valuable consumers.”