Russ Curry, Ministry of New Media
As we promised last Friday, in order to make The DailyDOOH Media Summit video highlights ‘package’ a little more digestible, for the next 14 weeks or so we’ll be running a Friday post featuring one of the 30-minute presentations.
KoffeeCup founder Thomas Michelou disarmed the audience with his charming French accent, then went on to impress them with his critique of the creative aspects of the industry and presented several examples of ‘best practice’ which should inspire the industry to up its game.
Thomas’ background is both technical and creative, and having evolved with the industry has seen the digital world come to maturity in recent years. He is well aware of digital potential across different mediums and has a particular interest in the emerging digital out of home marketplace.
KoffeeCup was built with the idea of integrating technologies deeper in the creative process, as well as as creating an environment centered around people and R&D rather than profits.
July 4th, 2014 at 18:08 @797
We worked very closely with Thomas and his team to deliver the featured Mini campaign on the Cromwell Road Digital Gateway, and I’d like to say what a pleasure it was to work with KoffeeCup on that wonderfully innovative campaign.