Suzanne Grimes On The New BlueFocus -Clear Channel Outdoor Partnership
Gail Chiasson, North American Editor
The new partnership between BlueFocus Communication Group and Clear Channel Outdoor, announced yesterday (July 2, 2014) has been many months in the planning and is a major win for Clear Channel Outdoor, Suzanne Grimes, president and COO, told us in an exclusive interview.
“People from both Clear Channel Airports and Clear Channel Spectacolor have been in China working on this for the last six-to-nine months,” says Grimes. “It wasn’t ready to be announced at the time. It was a very rigorous exercise with many details to be worked out and we weren’t ready to announce it until now.”
Grimes says that this a major contract for CCO, large in scale, and, although there is a confidential agreement as to the length of the multiyear contract, it’s something she expects will grow.
“It has the ability for growth both financially and strategically,” she says. “BlueFocus is an important company dealing with 1,000 brands in such diverse sectors as tourism, entertainment, technology and more. They all want to engage in campaigns to attract U.S. customers They are particularly interested on how we, eg, engage customers in Times Square using social and mobile in relation to our screens.”
Grimes says that she doesn’t know what other companies, if any, might have been considered for such a partnership.
“It was very clear to the people at BlueFocus that Clear Channel was the right company to work with,” she says. “New York’s Times Square and San Francisco’s international airport were of particular interest for them.”
The first advertising is expected to run in September in San Francisco, but the first advertiser is not yet determined.
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