Kinetic Active, Kinetic Worldwide’s new in-house technology division launching this multi-sensory campaign for Unilever’s new Surf fragrance back on June 30…
Bespoke digital 6-sheet units appeared in six UK shopping malls for a two-week campaign booked with JCDecaux Innovate that The DailyDOOH Gala Awards’ jury have fallen in love with (the one shown above was seen in The Oracle in Reading [1]).
As we wrote earlier [2], the interactive drive is spearheaded by brand mascot Surfy.
The 6-sheet formats also come with scent emission units, sharing the new Surf laundry fragrance at timed intervals.