#BRA vs #GER #DOOH #WorldCup Reaction
With perhaps one of the most amazing games ever in a Soccer World Cup taking place – not least one in a semi-final, and not least one involving Brazil (five time winners, and playing at ‘home’) and getting a complete drubbing from the Germans what can we expect from the world’s DOOH industry today?
Given the immediate nature of our beloved DOOH I think we can expect a lot of reactive campaigns, in fact Amscreen have already hinted at one from Coca-Cola (over on twitter), we quote “We’re expecting a cheeky reaction from @CocaCola this morn, check out this little boy during #BrazilvsGermany”.
Talking of twitter, remember that man at the FEPE Congress who talked about Twitter / Creative Amplification (see slide 21 onwards here) we note that with 35.6 million Tweets during last night’s game, #BRA vs. #GER became the MOST-DISCUSSED single sports game ever on Twitter!
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