Gail Chiasson, North American Editor
The DSE ONE program, to be held during New York Digital Signage Week, is set with a mix of individual speakers, breakout sessions and a panel.
It will be held Oct. 21, 2014 at the TKP New York Conference Center, 139 W. 39th St., New York, in the heart of Midtown. It’s an event not to be missed – watch for future articles with information on the speakers and their topics, Ed.
The Program:
8 a.m. – 9 a.m. – Breakfast and Networking session
9 a.m. – 10 a.m. – Keynote: Creating Customer Connections in a Digitally Driven World; Speaker; David Kepron, AIA, LEED BD+C, RDI, Creative Director – Brand Experience Studio Little & Owner/Principal, Retail (r)Evolution, LLC.
10a.m. – 11a.m/ – Exhibits/Networking
11a.m.-12noon- Breakout Discussion Groups (choice of one)
Moderator: David Kepron. Group Leaders: Breakout groups will be led by representatives of the event’s sponsors, which currently include AppSpace, Chief, LG-MRI, MediaPlace, Nanolumens, Peerless, Real Digital Media, Scala, Screenfeed, STRATACACHE. Topics include:
- Creating Successful Digital Experiences: Effective Integration of Social, Mobile and Other Technologies With Digital Signage;
- Substantiating Expansion: Making the Case for Additional Investment in Digital Signage Based on ROI/ROO;
- The Data Conundrum: What Data to Collect, How to Collect It and Most Importantly How to Use It;
- Strategies for Developing Content That Works Across Platforms: Delve into the Why and How of Developing Cross-platform Content.
12PM-1PM – On-site Lunch/Exhibits
1p.m.-2p.m. – Panel: How to Connect People to Place Through Digital Engagement. Moderator: Bryan Meszaros, Principal & Managing Director, OpenEye. Panelists: Vijay Matthews, Principal, W&Co.Michael Schneider, AV Technical Strategist, ESI Design Florian Vollmer, Chief Experience Officer, InReality
2p.m.-3p.m. – Exhibits/Networking
3p.m.-4p.m – Breakout Discussion Groups (choice of one)
Moderator: Bryan Meszaros, Principal and Managing Director, OpenEye. Group Leaders: Breakout groups will be led by representatives of the event’s sponsors. The topics:
- Defining the Interactive Opportunity Within Your Venue: Define the Opportunity and Discover What Steps Need to be Taken to Ensure the Deployment of a Successful Interactive Experience;
- Reducing Total Cost of Operations: Practical Insights and Techniques to Improve Cost Management of Your Digital Signage/Digital Out-of-Home (DOOH) Network;
- Creating Captivating Content: Share Experiences Related to the Sourcing, Creation and Use of Content that Matters;
- Digital Signage & DOOH Network Lessons Learned: Discuss Mistakes to be Avoided as well as Key Changes, Decisions or Improvements that Help Improve an Initial Installation.
4p.m.-5p.m. – Cocktail Reception
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