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Self-Service World’s Interview with Dick Trask, Scala

This interview with Dick Trask, director of public relations at Scala Inc. was originally published in Self-Service World magazine, Dec. 2007 (James Bickers Editor) and it’s a worthwhile read up on their web site http://www.selfserviceworld.com/ [1]

Dick Trask is one of the primary movers behind Scala, a company whose software powers many of the world’s digital signs. It’s a company with a long and storied history, and Trask has been around long enough to see many of the changes the digital signage busi­ness has gone through in the past 10 years.