Clear Channel Outdoor will tonight demonstrate in Boston how out-of-home media has transformed itself from traditional billboards to an even more powerful, and engaging medium for brands to use in reaching consumers.
CCO – Boston is hosting a VIP event at One Financial Center, overlooking Boston’s South Station which is home to multimedia and digital solutions from CCO. At the event, a CCO photo booth will let Boston’s advertising VIPs capture ‘selfies’ which will then be displayed on South Station’s digital screens. This demonstration aims to illustrate how marketers can engage consumers through out-of-home creative in real time to create or deepen a brand relationship.
The event will show how digital out-of-home media is amplifying its power as a broadcast medium with dynamic digital capabilities, integration with mobile devices and through new measures of accountability and insights. Suzanne Grimes, CCO-North Americas, will be on hand to discuss what’s next in the OOH transformation.
Clear Channel Outdoor-Boston has been the official advertising media provider for South Station, one of Boston’s two busiest transit hubs, since Jan./14. The South Station media portfolio represented by Clear Channel Outdoor includes 75 impactful ad displays and two captivating digital screens, all positioned to deliver immersive brand experiences to the nearly 4 million visitors who pass through South Station each month.
In addition to Grimes, Stephen Ross, president of CCO-Boston as well as CCO’s leadership team and Boston advertisers will also be present at tonight’s Boston event taking place from 6 p.m. to 9 p.m. at One Financial Center, 10 Dewey Square, and at South Station, 700 Atlantic Avenue.