At dawn this morning ‘pro-ape’ propaganda was simultaneously projected onto two iconic buildings in London and Edinburgh – City Hall in London and Edinburgh Castle respectively.
[1]
20th Century Fox’s new film ‘Dawn of the Planet of The Apes [2]‘ a sequel to 2011’s Rise of the Planet of the Apes, opens today, July 17 in the UK.
[3]
This one day activation forms part of a wider national campaign which will roll out across high impact digital screens, bus T-sides and beer mats, and also featuring live updates.
It was commissioned by PS Live [4].