The start of 2008 and particularly the last week or so has been good for Digital Out of Home mentions in the mainstream press. Mike Anstey, i-vu CEO was quoted in last weekend’s Financial Times, the week before that Gerry McKenna, CEO MDM.TV was in Marketing week and the (new folks at) ScreenFX made a couple of publications in Manchester.
We have been helping a journalist on an article to be published soon in Media Week on the future of outdoor and have separately been helping another journalist on a content article for New Media Age (to be published mid Feb).
Media Week has in some ways really taken up the baton for Digital Outdoor, having a succession of letters and articles over the last few weeks
After Sarah Crawley-Boevey’s article in Media Week
Outdoor sector set for major shake-up on 8th January 2008 there followed a succession of letters published in the 2 weeks that followed: –
- Digital ads must be engaging and relevant to retain consumer’s attention by Brian Boakes
- Digital Outdoor is already changing global landscape by Pip Hainsworth, Marketing Director, Clear Channel Outdoor
And this week’s Marketing Week published letters (again from) Brian Boakes, EnQii’s Strategy Director and finally mine!!