Cannery Casino Shines With New LED Sign By Federal Heath and Vantage LED
Gail Chiasson, North American Editor
Voted ‘Best Local Casino’ in the Las Vegas Review Journal, the Cannery Casino Hotel in North Las Vegas has been a local favorite since opening in 2003, and has a lot to advertise on its new outdoor LED sign.
The original sign was a useful communication and marketing tool, but its age and reliability were becoming an issue.
Casino management turned to a trusted partner, Federal Heath Sign Company, to remove the old sign and give the casino a fresh new look with a higher resolution display, integrated with its existing content system.
The Cannery is located in North Las Vegas just west of I-15 on Craig Rd, a main thoroughfare for locals and visitors alike. It offers some of the best gaming in the area and a variety of live entertainment and food at multiple venues on the property. Advertising and keeping the public updated with this information is important and the original LED sign played a key role. However, it wasn’t meeting expectations over time and needed to be upgraded.
“The Cannery was looking for newer technology, a brighter sign that was more pleasing to their customers,“ says Scott Reese, senior sales executive for Federal Heath, “It was really looking to upgrade the casino hotel’s image.”
The sign structure sits just a few yards off the street, highly viewable from moving traffic and vehicles at nearby intersections. This location provides a good opportunity for the Cannery to use the dynamic nature of an LED sign to it’s fullest. It needed a new solution that would last a long time and maximize the location. Reese says that Federal Heath was chosen because The Cannery trusted it to provide the solution needed, when it was needed it, and for a reasonable price.
“We’ve had a long standing relationship with the Cannery organization and its properties over the last 10-to-15 years,” says Reese. “We’ve always done what we say were going to do and it respects what we bring to the table. It’s just good honest business.”
Federal Heath Sign Company has been a source for quality signage since 1901. It have regional facilities across the US to provide sign and lighting solutions for customers nationwide. In addition to traditional identity solutions, it offers sign and lighting maintenance, marketing solutions, and turn-key commercial remodeling services through its in-house brand divisions, including MX Services, Ingage Solutions and Specialty Contracting. The company’s ability to provide custom solutions was important on this project, particularly with regards to the communications and content system.
The Cannery utilized a specific content management system for the original sign, and wanted to avoid implementing a new system that would require new training and IT support. For this project, Federal Heath recommended an LED sign manufactured by Vantage LED based out of Ontario, California, which could adapt the hardware to work with the existing content management system.
“Federal has the opportunity to provide multiple products from multiple manufacturers. We married its needs to the company we thought would best provide the solution to those needs: Vantage LED,” says Reese.
The new LED sign is a 20mm full color Phoenix Series display, sized at approx 14 ft high, and 28 feet wide. It shipped with Vantage LED’s Virtual Resolution technology to enhance the quality of the content, and included backup control hardware if the existing content system fails. A factory technician was provided onsite to work with the local IT personnel to ensure a successful installation and integration in late June.
Reese says that the Cannery’s leadership and personnel were a significant factor in the process by being responsive in the preparation and finalization of the project.
The Cannery’s new LED sign advertises cash drawings, dining specials, or live shows – dynamic outdoor messages needed to reflect the excellent experience available inside.
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