Demonstrating how good businesses diversify and figure out new products and services that they can offer their (existing) customers we see that PlayNetwork has added a new mobile service to its media offerings which includes a full range of mobile solutions – short message service (SMS) campaigns, branded music and video content delivery, web and WAP front ends and custom campaign development – essentially in an attempt to make the company a ‘one stop shop’” for its customer’s branding initiatives.
Craig Hubbell, Executive Vice President of Media Services, Sales and Marketing for PlayNetwork told us “Mobile presents a key component of a multiple-touch-point campaign, putting the brand experience into the consumers’ palm and connecting with them in a meaningful, ongoing way through compelling content that supports their lifestyle and choices. To be truly successful, marketers must embrace consumer demand to be able to engage a brand wherever, whenever, and however they choose.”
The idea is that by pairing PlayNetwork’s experience in delivering integrated media – digital signage, music, messaging and entertainment media – PlayNetwork will be able to offer marketers the ability to reach their consumer immediately and see measurable results.
Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), entertainment media, audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio.