The Society for Experiential Graphic Design [1] (SEGD) will be holding Xlab, a one-day conference in Manhattan Thursday, Nov.6/14, that will focus on the future of immersive experiences, the collaborative process, and emerging platforms that can be used to activate projects.
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The event, which will hold a kickoff reception the evening before, will feature a group of top global design visionaries as speakers who are creating digital experiences.
They include: Jake Barton, principal and founder at Local Projects, New York; Jason Bruges, founder of Jason Bruges Studio, London; Matt Daly, principal and chief scientist at Leviathan, Chicago; Paul McConnell, director of design at Control Group, New York; Daniel Meyers, creative director/architect at Second Story, Portland; Christian Marc Schmidt, principal and founder of Schema, Seattle; David Schwarz, creative partner [insights] at HUSH Studios, New York; Alexandre Simionescu, managing partner/creative director of Float4 Interactive, Montreal + New York; Traci Sym, experience design director at Second Story, Portland; and Jason White, executive creative director at Leviathan, Chicago.
The sessions focus on four main themes: INSIGHTS – Emerging Trends and Defining the Problems of the Future; CONTENT – Communicate and Connect with Relevance and Emotion; PLATFORM – Emerging Technology for Immersive Experiences; and MAKE – The Collaborative Process as Innovation Fusion.
There are no panel discussions. All topics on the program are by individual speakers.
SEGD has 1,505 members in more than 20 countries. Its members are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.
The SEGD event will be held at the SVA Theater, 333 W 23rd St, New York, with registration and networking at 8 a.m. concluding at 5 p.m..