#SXSW2015 Transmedia Storytelling In The Age Of Proximity!

Gail Chiasson, North American Editor

Here’s another really interesting possible choice for speakers and topic that’s looking for votes via the `panel picker voting system’ to be part of #SXSW2015, the annual music, film, and interactive conference and festival to be held in Austin, Texas.

logo sxswLTE Direct, a new mobile technology from Qualcomm, is due to hit the market in about 15 months. Qualcomm, which created the chip, and Titan, a leader in out-of-home advertising, are ready to explain what the opportunity will be for brands once LTE Direct is made public.

With mobile applications and proximity technologies like bluetooth beacons and soon LTE Direct (LTED), synchronized campaigns will harmonize media noise and offer deeper engagement. Customers will begin an experience on their laptop, re-engage in a public space, respond to a call to action on their phones, and connect the dots with attribution in a retail store. This LTED chip is expected to change the mobile, retail, and out-of-home industries forever.

The speakers would be Colin O’Donnell of Control Group, Dave Etherington of Titan and Jeff Henc of Qualcomm.

So if you think this sounds like an important topic for the SXSW community, vote for ‘Transmedia Storytelling in the Age of Proximity!’ here.

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