Channel 6 by @JCDecaux_UK’s David McEvoy

Russ Curry, Ministry of New Media

Instead of thinking in silos, JCDecaux UK’s David McEvoy suggested that we think of the content first, so that the media delivery channel becomes agnostic.

In his presentation, he outlined JCDecaux’s new strategy for diverting advertising budgets away from TV and into Digital Outdoor – rebranding their network of screen as a TV channel. If JCDecaux’s Channel 6 was a TV channel, it would have the fifth highest national weekly reach of any commercial TV channel.

As JCDecaux’s UK Marketing Director since 1999, David’s strategy has transformed the media industry’s understanding of Outdoor’s place in the wider media mix. He has championed the development of digital outdoor as a national channel for brands — launching digital screens across rail, retail and roadside environments.

Note: In order to make The DailyDOOH Media Summit video highlights ‘package’ a little more digestible, during the summer we’ll be running a Friday post featuring each of the 30-minute presentations.


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