Montreal-based Astral Media Outdoor has launched the first of its new digital billboards that were introduced to agencies and media back in early February.
The first 14’ x 48’ digital board up is on Highway 13 in Pierrefonds, a Montreal suburb. Ads rotate every 10 seconds. The first advertisers include General Motors, Fédération des producteurs de lait du Québec, BCBG Max Azria, Hershey, Sony, Piscines Trévi and Yoplait.
The network of the first 10 boards – the first of their type in Canada – will be erected in the Montreal area. They feature LED lighting to give screens outstanding readability day or night.