New Jersey Bank Installs Codigo in 86 Branches
Adrian J Cotterill, Editor-in-Chief
Codigo announced this week the successful installation of its digital signage platform to 86 Provident Bank locations.
The New Jersey based bank implemented the system to update its branch network, streamline communication and have greater control over both branding and messaging in the branch
Robert Capozzoli, VP Digital Media Manager at Provident Bank said “The bank was in the process of redesigning the logo to help modernize the brand. We wanted to expose branch visitors to the new logo as much as possible and digital signage was the best delivery option for the new, modernized branding.”
Provident Bank also examined its banking centers and saw digital signage as part of the plan to enhance its interiors and complement the new branding. “The digital signs really liven up the branch,” said Capozzoli. “The eye-catching motion graphics and high-resolution imagery are just what our branches needed – It creates a much more engaging, retail-like environment for our customers.”
Codigo President/CEO Brian Nutt told us “As pricing for both equipment and software have receded over the years we’ve seen more institutions choose to install digital signage across their entire branch network rather than test it in just a few. We are very proud to be the digital signage partner to Provident Bank and look forward to more successful branch projects with them in the future.”
Aesthetic appeal wasn’t the only goal for Provident Bank. The bank also looked to digital signage as a resource for better branch marketing communication. “Codigo’s software provides us with the control to schedule targeted messages to all our branches at exactly the right time,” said Capozzoli. “With hundreds of customizable templates, we can tailor them to fit our brand – allowing for easy content creation.”
About The Provident Bank
The Provident Bank, a community-oriented bank offering “commitment you can count on” since 1839, is the wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS), which reported assets of $8.4 billion as of June 30, 2014. With over $5.8 billion in deposits, The Provident Bank provides a comprehensive suite of financial products and services through its network of branches throughout northern and central New Jersey and eastern Pennsylvania. The Bank also provides fiduciary and wealth management services through its wholly owned subsidiary, Beacon Trust Company.
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