Gail Chiasson, North American Editor
Mediplay Inc., Huntington Beach, California-based owner of Mediplay Network, has used BroadSign International LLC’s Open API to create an online client portal called Mediplay Connect.
Catering to small and medium-sized medical facilities, Mediplay Connect delivers BroadSign’s enterprise-level digital signage software platform to local operators in an easy to learn and simple to use manner.
“With the help of BroadSign Open and feedback from our subscribers, Mediplay has successfully developed a product that makes digital signage approachable to any size practice,” ssya Jon Barnes, COO at Mediplay.
The Mediplay Network runs in waiting and exam rooms across the United States and generates 12 million views per year via 400 screens. Mediplay Connect allows subscribers to manage their displays and content loops, and the Mediplay Network’s ad-free nature means subscribers may schedule any amount of content and are not confined to a specific loop length.
Prior to partnering with BroadSign, Mediplay subscribers submitted content changes on a monthly basis, a labour intensive process not sustainable with envisioned growth. BroadSign Open enabled the development of the Mediplay Connect online interface that provides subscribers full control over their programming, ensuring the patient benefits from educational information and the facility can improve its means of communication while generating additional business.
“After working with several different vendors in the industry, we found that BroadSign was able to provide us with the functionality, support and flexibility needed to take the Mediplay Network to the next level,” says Barnes. “Furthermore, the BroadSign team’s knowledge of the marketplace, high level of customer support and willingness to adapt to the needs of our network keep us confident in our choice of software partner.”
Mediplay Connect gives subscribers access to a content library of over 600 videos covering 23 medical specialties. Manufacturer videos, news, entertainment feeds such as National Geographic and a variety of customizable templates like ‘before and after’ and ‘physician biography’ are also available. In addition, subscribers may upload and manage their own media in a private library.
Mediplay Connect facilitates instant messaging – a great way to convey wait times, sidebar images and background music to complement programming. At all times, the date, practice or facility logo and local weather are displayed on the screen.
“BroadSign was the first to bring an open API to the digital signage space, as we believe the future of digital signage lies in the creation of smart content running on standardized platforms,” says Daniel Parisien, vice-president marketing and strategy at BroadSign’s head office in Montreal. “Mediplay Connect is a great example of how integration allows network operators to focus on improvements while reducing overhead costs.”
Network operators wishing to develop their own smart content and applications via BroadSign Open can sign up for a free trial of BroadSign’s cloud-based digital signage software.
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