Viscom Paris Digital Village – Really ?

Once again VISCOM stretches the term ‘digital’ to its linguistic limits. These days, everything is digital, my radio is digital, my watch is digital, my toaster is digital – so who exactly would you expect to find in a ‘Digital Village’ hidden behind an exhibition hall full of digital printers?

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I went looking in vain for a digital pub (every village has one). Instead, tucked away behind an ominous looking Intel stand, I found Daniel, Stephanie and Vladimir from BroadSign bravely flying the flag for our industry – at last a proper digital company!

And being the only digital company visible  in the hall might just pay off for them – Scala, Mirane and TMM were in the house – walking the show floor, Ed BUT only Daniel & Co were exhibiting, no doubt scooping up any potential customers who strayed away from the digital printers.

The event overall however was pretty much a waste of time.