Author Archive

Sephora Wows Shoppers With ‘Lights And Mirrors’ Display

Thursday, December 19th, 2013

Dmitry Sokolov

Spotted at Sephora’s Toronto Eaton Center location, this fantastic retail fixture breaks up an otherwise standard LED video wall into off-set sections, separate by mirrors to create a fresh, cool look. No stranger to in-store-digital initiatives, Sephora hits it out of the park with this innovative use of reflection to create a completely new feel […]

Lexus Revs Up Ad Presence at Pearson Airport

Sunday, August 18th, 2013

Dmitry Sokolov

With a high volume of educated, well earning passengers airports are a logical place to promote high-end products making the below Lexus install a shoe-in at Canada’s Toronto Pearson Airport. Using a 16:9 video wall as a back-drop to the display allows to re-purpose many TV and classic media assets, adding to the versatility of […]

ScreenScape And Tech Data Webinar

Monday, August 12th, 2013

Dmitry Sokolov

Are you interested in learning more about implementing a ScreenScape display for your business or organization? Join Gabriel Pawchuk, Digital Signage Sales Champion, from Tech Data Canada and Krista Gallant-Mears, Manager of Customer Service, from ScreenScape on August 14, 2013 at 1 pm Eastern for a live event. Gabriel will discuss a great hardware bundle […]

Why Naked Tablets Don’t Make Gr8 Digital Signs

Wednesday, August 7th, 2013

Dmitry Sokolov

It’s an increasingly  familiar sight – a tablet perched in front of a cash register or purchase counter, often unsecured, either off or showing a desktop of apps. While it’s understandable why a small retailer or franchisee may try to build their own digital sign – effectiveness of digital signage has been proven over and […]

Toronto @DSFederation Networking Event

Friday, June 28th, 2013

Dmitry Sokolov

Last Wednesday, the digital signage community descended on Toronto’s downtown to take place in Digital Signage Federation’s Night of Networking. Sponsored by NEC Display Solutions and Capital Networks and held in partnership with CODACAN, the event featured a brief presentation from OLG’s Michael Tutton, the lead on OLG’s Digital Signage initiative featured in this study [PDF]. […]

Living Next Door To ALICE

Thursday, June 13th, 2013

Dmitry Sokolov

For corporate communications environments, reception signage has long been a basic starting point of any sales spiel. Most of “at reception” use-cases however are typically passive in nature, where signage does not offer much benefit beyond enhanced branding and one-way communication. Putting a new and functional twist on Digital Signage at the front desk is ALICE (A […]

Holt Renfrew’s hr2 Re-Imagines Off-Price Retail

Thursday, June 6th, 2013

Dmitry Sokolov

Preparing for Nordstrom’s announced Canadian expansion, Canadian Luxury retailer Holt Renfrew launched a new look for its off-price outlets – discount outlets then? Ed The second hr2 outlet to open it’s doors was in Vaughan Mills Mall, located just north of Toronto. Much like the inaugural Montreal store, the Vaughan Mills location is a fantastic example of […]

Shoppers Drug Mart Spectacular

Sunday, April 21st, 2013

Dmitry Sokolov

As Digital Signage continues to cross into the mainstream, retailers of all stripes continue to embrace the medium for both in-store communication and architectural applications. Canadian wellness chain Shoppers Drug Mart, is the latest retailer to show digital as part of their future store design and retailing strategy. Pictured above, Shoppers’ award-winning “Beauty Boutique” store-in-store design was envisioned by Montreal-based […]

Canadian Agency Float4 Spotted At #SXSW

Wednesday, March 20th, 2013

Dmitry Sokolov

Catching the eyes of Forbes reporters at SXSW was work of Montreal creative agency @Float4 Interactive. An interactive Christie Microtiles video wall designed for Planet Quebec, a government initiative highlighting the province’s booming arts and technology sector, served as a back-drop to the 10X20 exhibit space. While judging from the photo above, not the most daring of Float4’s projects (Float4, along-side […]

@SignMediaCanada’s Sign Competition Now Open

Thursday, March 14th, 2013

Dmitry Sokolov

Organised by Sign Media Canada, a national industry publication focused on signage industry, the Canadian Annual Signage Competition is now open to Digital Signage entries. Covering all aspects of the Signage Industry, Sign Media has been leading the way in Canada promoting growth of Digital Signage as an offering that classic signage providers need to embrace to stay competitive. To […]