Decorated by a 3×3 portrait-mode video wall and guarded by iPad wielding attendants, a Canadian Burberry store-within-a-store boutique uses digital media to create an exclusive shopping experience.
Dior uses a mobile video wall product to catch holiday shoppers’ attention at The Bay.
Joining the ever-competitive group of IT Distributors offering dedicated digital signage resources to their VARs, Tech Data Canada held its first Digital Signage Reseller event in Toronto earlier this month. Promoting its Digital Signage line card and Gabriel Pawchuk, their dedicated DS specialist based in Toronto, Tech Data entertained 50-70 IT attendees in a table-top event [...]
In a PR-heavy industry such as ours, it’s always nice to bump into a live example of an installation that may have been previously covered solely based on images, interviews and news releases from participating partners. Yesterday I had an opportunity to use the below pictured kiosk at Toronto’s Scarborough Towncentre location of Nutrition House, a heath foods franchise working with Toronto’s Planet-Tek [...]
Somewhat unrelated to digital signage, the French Taxi Industry for decades has been controlled (and arguably monopolized) by Fédération Nationale des Artisans du Taxi. Challenging the Status Quo is an upstart, Easy Take. According to a BBC report, Easy Take (operating in select southern cities of france) is now offering a low-cost fare model, partially [...]
Last week the Toronto Transit Commission (TTC) announced appointment of Chris Upfold to the newly created role of Customer Service Chief. Chris comes to the TTC from the Transport for London (TfL) and may bring good news to the Toronto Digital Out Of Home Advertising community. From the onset in his first interview with National [...]
Following a media controversy culminating in a confused and tedious trustee vote (broadcasted online), Canada’s largest school board decided not to approve expansion of its current ad-funded digital signage pilot program manged by OneStop Media. The 4-school pilot was to pave the way for a board-wide school communication channel, devoting 30% airtime to paid content. It’s not clear [...]
The Toronto District School Board, Canada’s largest school board voted Wednesday on whether or not to expand OneStop Media’s Digital signage pilot project currently on the way at four test schools. The pilot project currently under way and described here, delivers a 70-30% mix of student and what’s described as “non commercial” advertiser content. The ad content includes paid public service announcements, [...]
Sponsored by BestBuy for Business, last night’s Toronto Digital Signage Mixer brought out a full house of 60+ attendees. Adding to the the usual suspects (some with new business cards, myself included) many new faces made it out for the revival of the popular event. Attendees represented all areas of a digital signage food chain, save the end-users, which are typically rare at [...]
For readers in the Greater Toronto Area we wanted to post a quick reminder that today’s Toronto Digital Signage Mixer is on for 6PM at Shoeless Joe’s downtown. The RSVP list is impressive and having managed/hosted these during 2009-2010, it’s an event well worth attending. To register, click HERE. The sponsor for this round is [...]
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