Author Archive

North Face Uses Digital Signage To Create Store Ambience

Monday, February 25th, 2013

Dmitry Sokolov

Opened in the newly renovated section of Toronto’s Yorkdale Mall, North Face experience store uses a tasteful selection of  40-46” monitors to complement  in-store merchandising. Sprinkled on end-caps and built-into themed ‘stations’ (each dedicated to a sport, an element or technology benefit of North Face gear) displays add to the ambiance and brand experience without […]

Build-a-Bear Connects Interactive Experience With EPICOR Retail Systems

Friday, January 18th, 2013

Dmitry Sokolov

Infusion’s Build-a-Bear Workshop project has been getting significant amount of press, and for a good reason. The install, now rolled-out across 6 stores and poised for more, is a fun, multi-station interactive experience  that is fully-integrated into Build-a-Bear store design.  It incorporates multiple interactive stations, a variety of inputs (Kinect, touch, hybrid of both, as well as physical and proximity […]

Sony Corp Sells U.S. Headquarters

Friday, January 18th, 2013

Dmitry Sokolov

Reported by TechCrunch, Electronics Giant Sony appears to be looking everywhere for cash to maintain financial liquidity, even if means literally selling the roof over it’s head. For sale is their NYC headquarters, proceeds of which expect to net just under USD 1M in cash after building-related debt and sale-related obligations. Cash generated will be used […]

MediaSignage First To Adopt Intel’s NUC?

Tuesday, January 8th, 2013

Dmitry Sokolov

From their latest eblast campaign it appears that (a ‘well-promoted’ freemium digital signage vendor out of California, USA) is one of the first digital signage vendors to adopt and aggressively promote Intel’s Next Unit of Computing platform for use in digital signage. Compare above from Intel’s site with the picture on the right from’s most […]

Food Court Renovation Triggers Digital Signage Arms Race

Wednesday, December 19th, 2012

Dmitry Sokolov

With QSR Digital Signage installations seemingly skyrocketing, few events trigger a flurry of localized installations like a renovation of a local mall or food court. A great example of this, is shown below. It’s a photo gallery of a recent food court transformation of Toronto’s posh Yorkdale Mall… While prior to the renovation, Booster Juice was the […]

Harris Sells Broadcast Division To Gores Group

Thursday, December 6th, 2012

Dmitry Sokolov

Just announced, Harris’ Broadcast Communications Division is to be sold to The Gores Group for $225 Million. As expected, the proposed sale includes the Digital Signage component of Harris’ business. “The sale of Broadcast Communications reflects our strategy to optimize our business portfolio and focus on our core businesses,” said William M. Brown, president and chief […]

Toronto’s Jibestream Selected 4 Canada’s Most Innovative Companies List

Wednesday, November 21st, 2012

Dmitry Sokolov

Digital way-finding specialist firm Jibestream has been selected as one of Canada’s Top 20 Most Innovative Companies by The Canadian Innovation Exchange (CIX). Among many notable projects, Jibestream’s highest profile install is likely the the ClearChannel digital billboard and wayfinding initiative at Person Airport, pictured below. It’s interesting that Jibestream was named in the ICT and not Digital Media category, highlighting the […]

Cineplex Digital Media looking for Graphic Designer

Monday, November 12th, 2012

Dmitry Sokolov

A great Canadian digital signage success story, formerly Digital Display and Communications (DDC) and now part of Cineplex Entertainment, Cineplex Digital Solutions is looking for a Graphic Designer, specific to digital signage work. From the ‘Careers‘ section of Cineplex Entertainment website: Cineplex Entertainment LP currently has an opportunity within the Cineplex Digital Media area of our business. We are currently […]

LG’s Elevator Prank

Monday, October 29th, 2012

Dmitry Sokolov

To promote introduction of IPS technology to its monitor line-up, LG orchestrated a stunt that surely gave many a good scare. This ‘stunt’ installation is yet another example of how digital media tools are increasingly being used to create or drive immersive, engaging brand experiences beyond what’s otherwise possible with static print or other traditional OOH campaigns.

Digital Vending Machine(s) Featured In Coke’s 007 Campaign

Monday, October 22nd, 2012

Dmitry Sokolov

While not confirmed whether this is an actual installation (and from the theatrics in the station it seems to be a one-day publicity stunt), it’s great to see Coke use digital vending machines in their marketing mix around this fall’s 50-years of Bond campaign. After being up on YouTube for just over a month, the video already scored over […]