Author Archive

Tim Hortons Rolls Out 10″ POP Screens At Check Out

Thursday, August 9th, 2012

Dmitry Sokolov

Canadian coffee chain Tim Hortons, one of the original mass-scale adopters of digital signage, is set to roll-out additional customer-facing 10” Point of Purchse (POP) screens, directly at register-level. Built into an attractive plastic fixture, the 10” screen broadcasts general information, promotions and specials punctuated by order and cash tender information during the transaction. It […]

Montreal Jazz Festival Lights Up With Outdoor Projection

Friday, July 6th, 2012

Dmitry Sokolov

Every outdoor event it seems is made better by outdoor projection. An impressive temporal canvas, projection mapping has become a staple of many outdoor events and for a good reason. There just isn’t a medium that can deliver the same per price per sq/ft with such high level of impact as temporary outdoor projection. The installation above is […]

HP Digital Retailing Showcase, May 23, Toronto

Tuesday, May 15th, 2012

Dmitry Sokolov

On May 23, retailers in Toronto, Canada are invited to join HP Canada’s Retail Division in an evening overview of in-store media, technology trends and digital signage. With guest speakers from Intel and Microsoft Retail the event is geared towards retail attendees, especially in IT and MarCom departments. An accompanying technology showcase will present live […]

Burberry Uses Video Walls in Toronto Boutiques

Tuesday, January 3rd, 2012

Dmitry Sokolov

Decorated by a 3×3 portrait-mode video wall and guarded by iPad wielding attendants, a Canadian Burberry store-within-a-store boutique uses digital media to create an exclusive shopping experience.

Dior Uses Portable Video Walls At The Bay

Saturday, December 31st, 2011

Dmitry Sokolov

Dior uses a mobile video wall product to catch holiday shoppers’ attention at The Bay.

Tech Data Canada Holds Digital Signage Event, Toronto

Thursday, October 20th, 2011

Dmitry Sokolov

Joining the ever-competitive group of IT Distributors offering dedicated digital signage resources to their VARs, Tech Data Canada held its first Digital Signage Reseller event in Toronto earlier this month. Promoting its Digital Signage line card and Gabriel Pawchuk, their dedicated DS specialist based in Toronto, Tech Data entertained 50-70 IT attendees in a table-top event […]

Spotted in the Wild: Marketplace Station display at Nutrition House

Monday, June 27th, 2011

Dmitry Sokolov

In a PR-heavy industry such as ours, it’s always nice to bump into a live example of an installation that may have been previously covered solely based on images, interviews and news releases from participating partners. Yesterday I had an opportunity to use the below pictured kiosk at Toronto’s Scarborough Towncentre location of Nutrition House, a heath foods franchise working with Toronto’s Planet-Tek […]

Digital Signage Helps Startup Challenge French Taxi Monopoly

Monday, May 9th, 2011

Dmitry Sokolov

Somewhat unrelated to digital signage, the French Taxi Industry for decades has been controlled (and arguably monopolized) by Fédération Nationale des Artisans du Taxi. Challenging the Status Quo is an upstart, Easy Take. According to a BBC report, Easy Take (operating in select southern cities of france) is now offering a low-cost fare model, partially […]

Chris Upfold Joins Toronto Transit Commission

Saturday, March 26th, 2011

Dmitry Sokolov

Last week the Toronto Transit Commission (TTC) announced appointment of Chris Upfold to the newly created role of Customer Service Chief. Chris comes to the TTC from the Transport for London (TfL) and may bring good news to the Toronto Digital Out Of Home Advertising community. From the onset in his first interview with National […]

Skool Board Throws Toys Out Window

Thursday, March 10th, 2011

Dmitry Sokolov

Following a media controversy culminating in a confused and tedious trustee vote (broadcasted online), Canada’s largest school board decided not to approve expansion of its current ad-funded digital signage pilot program manged by OneStop Media. The 4-school pilot was to pave the way for a board-wide school communication channel, devoting  30% airtime to paid content. It’s not clear […]