Author Archive

DOOH.IT Shows Off Milano Underground

Tuesday, March 29th, 2011

Giuseppe Andrianò

With a tailor made editorial project, Turin-based DOOH.IT has faced the challenge of creating a videomagazine dedicated to integrate the contents of the exhibition “From tradition to future: communication on the move”, organized by ATM (Milano Underground and transport company) and IGPDecaux. The exhibition, which opened March 23rd inside Porta Garibaldi’s underground station, can count [...]

Dreamoc Makes Customer Dreams

Tuesday, March 15th, 2011

Giuseppe Andrianò

During the latest PromotionExpo exhibition held in Milano from 9th to 13th of March we had the opportunity to confirm the effect that the Dreamoc (produced by RealFiction) could have with customers. Presented now, for the first time in a public exhibition in Italy, collected high interest from marketing peoples interested to position products in [...]

AssoDS: Face to Face at ISE2011

Monday, February 14th, 2011

Giuseppe Andrianò

ISE 2011 which now seems like a long time ago was a good opportunity to catch up with members of the Italian Digital Signage Association, AssoDS. We used the Infocomm guest area to make a very smart and informal meeting to share feelings and to meet potential new associates. Like a Flash mob meeting we [...]

Streamit Pick of ISE 2011

Friday, February 11th, 2011

Giuseppe Andrianò

I’m very pleased to announce that Streamit was selected as one of the winners of The Pick of ISE2011 for the Streamit AVplatform. The editorial team behind the ISE Daily & IE have chosen the Streamit AVplatform as one of the very best new product innovations presented at ISE 2011. As leader on Church Radio [...]

Italian Content Competition Extended

Thursday, February 10th, 2011

Giuseppe Andrianò

We already spoke about the DS Competition about 5 seconds content for the subways of Milano. During #iseurope we met one of the organizers of the contest (Mr. Vogliolo of Dooh.it ) and he informed us that the contest is going very well. To date, they have received more than 60 high quality videos – [...]

SkyTG24 Does Italian Digital Signage Content

Friday, December 31st, 2010

Giuseppe Andrianò

Following an interesting interview to Luca Bertolani, CEO of ICMoving Channel who manage many Airport Digital Signage networks here in Italy, we discovered that SkyTG24 (the news operated from Sky Broadcast in Italy) has created a dedicated news content for the usage on Digital Signage environment following the specific needs of passengers and travellers. Mr. [...]

Paul & Shark Digital Signage, Milan

Wednesday, December 22nd, 2010

Giuseppe Andrianò

Thanks to the AssoDS Member 3GElectronics we have the opportunity to understand the latest digital signage instalation in the busiest and richest street in Milan – the fourth expensive street in the world we believe, Ed carried out on the Paul & Shark store in Via Montenapoleone 16. The installation consists of 18 NEC MultiSync® [...]

McDonald’s Italy Rumours

Tuesday, December 21st, 2010

Giuseppe Andrianò

We heard some not officially confirmed rumours about the winner of the deal launched by McDonald’s Italia to manage Digital Menu Board for up to 75 restaurants (two or three x 50″ screen in each restaurant) and the Instore radio service for the full chain. Seems that the winner may have at least two letters [...]

Digital Signage From The Middle Ages

Monday, December 13th, 2010

Giuseppe Andrianò

It’s based on Windows, but not related to Mr Gates or Mr Ballmer As part of the LED Festival 2010 that we have mentioned previously here is a real innovative use of one of the most important monuments and reilgious pieces o Italian history. This Cathedral has we believe become the first church in the [...]

Benetton Live Shop Window, Milan

Sunday, December 12th, 2010

Giuseppe Andrianò

Each day of December and every weekend in the lead up to Christmas this Benetton Live Shop window is displaying content from the incredibly successful Benetton Official Casting Channel dubbed IT’S MY TIME The new LCD wall that they have placed in the shop windows practically colours the whole frontend of the shop. as you [...]