Author Archive

AdAi Miami Conference Agenda

Sunday, April 14th, 2024

Adrian J Cotterill, Editor-in-Chief

Here’s the full agenda for our AdAi: Miami Conference which will be this Wednesday April 17 during #MiamiTech Month’s #OOHMiami. Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector. 12:30 Registration […]

Leigh Lowery Joins @Captivate As CRO

Friday, April 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Leigh Lowery has joined Captivate, North America’s largest on-the-go news & entertainment network, as Chief Revenue Officer. She rejoins the team as a Captivate veteran, with over 25 years of experience as an executive leader. During her first tenure with Captivate, Leigh served as SVP of National Sales, driving record-breaking sales to achieve Region of […]

Angela Lee Joins @Audioscenic

Friday, April 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Audioscenic, developers of the innovative 3D Audio Beamforming Technology Amphi, have announced that Angela Lee has joined as their Head of Business Development. She joins the business with twelve years of experience in marketing and business development, and a speciality of immersive technology, including VR and glasses-free 3D. Angela was most recently the Partnership and […]

Kara Ullmann Joins Seedtag

Friday, April 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Kara Ullmann has joined Seedtag as Head of Political in the US. In this role, she will be responsible for establishing Seedtag’s go-to-market strategy, building key relationships, and leveraging the company’s contextual AI capabilities to support political agencies and organizations in achieving their goals. Based in the D.C. region, Kara brings more than 15 years […]

*New* MMA’s #AI Leadership Coalition (ALC)

Thursday, April 11th, 2024

Adrian J Cotterill, Editor-in-Chief

In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC). It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing […]

KrowdSense, A New Retail Analytics Platform

Thursday, April 11th, 2024

Adrian J Cotterill, Editor-in-Chief

KrowdSense is a new wireless occupancy scanner developed to measure storefront customer flow, peel rate and dwell times. We understand that it was created as a partnership between Dallas-based Glass-Media and Toronto-based Kaidu, and are told that the device offers data on traffic and overall engagement necessary to maximize a retailer’s exterior displays. It’s described […]

The #MiamiTech #OOHMiami Event Schedule

Wednesday, April 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]

The Power of Hyperlocal: A Retail Media Owner’s Guide

Tuesday, April 9th, 2024

Adrian J Cotterill, Editor-in-Chief

In today’s competitive environment, capturing attention and driving engagement – whether in stores, pubs, restaurants, or other customer-facing spaces – requires a smarter approach. Hyperlocal targeting, fueled by data and real-time insights, is the key to delivering relevant, in-the-moment experiences that resonate with modern consumers. The folks over at LDSK have put together this guide […]

Play Coca-Cola Pong in @TimesSquareNYC Today

Tuesday, April 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

#OOH In The Media @COMMB Agency Survey

Sunday, April 7th, 2024

Adrian J Cotterill, Editor-in-Chief

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys. These comprehensive surveys delve into various topics, aiming to grasp the nuanced perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond. This particular survey focuses on the integration of OOH within […]