Author Archive
Tuesday, September 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment group, has launched a star-studded ad campaign for Capital Breakfast with Jordan North, Chris Stark, and Siân Welby. As part of the campaign, a brand-new TV ad will premiered this week on ITV1 and ITVX, All4, and Sky featuring some of the world’s biggest hit music artists including Sabrina Carpenter, […]
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Tuesday, September 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]
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Monday, September 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
Global creative and media agency Trouble Maker has today launched an integrated campaign for mobile network operator iD Mobile, tapping into one of the most talked about days in the football calendar – Transfer Deadline Day. The campaign celebrates exciting star transfers including Kane, Grealish, Watkins and Kelly on giant digital OOH screens at London’s […]
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Monday, September 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
Sad news reaches us that former Mereo exec David Giudici has passed away. He was diagnosed with oesophagus cancer back in 2021 and bravely fought through two rounds of chemotherapy. David was born and raised in Morocco but lived and worked latterly in Paris, France. He was an excellent multi-lingual conference speaker, always great company, […]
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Thursday, August 29th, 2024
Adrian J Cotterill, Editor-in-Chief
A new survey from intelligent automation company, ABBYY, finds that fear of missing out (FOMO) plays a big factor in #AI investment, with 63% of global IT leaders reporting they are worried that their company will be left behind if they don’t use it. With fears of being left behind so prevalent, it is no […]
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Wednesday, August 28th, 2024
Adrian J Cotterill, Editor-in-Chief
In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety […]
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Wednesday, August 28th, 2024
Adrian J Cotterill, Editor-in-Chief
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]
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Tuesday, August 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership. The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back […]
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Tuesday, August 27th, 2024
Adrian J Cotterill, Editor-in-Chief
Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator. Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive […]
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Sunday, August 25th, 2024
Adrian J Cotterill, Editor-in-Chief
To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco. They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up. At the opening of […]
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