Author Archive

Weather: It’s All Lazy, Pointless And Irrelevant!

Monday, March 30th, 2009

Chris Heap

Adrian mentioned last week in a banking article (which I wrote) just how much he abhorred the use of weather on retail banking systems as “lazy, pointless & irrelevant“. Well, I just received this greetings card and quite evidently that view is not necessarily shared, perhaps we could argue, by the guys and gals who […]

USA Today Digital Signage / DOOH Supplement

Thursday, March 19th, 2009

Chris Heap

USA Today in New York, Atlanta, Chicago and Los Angeles has its 16-page supplement on Digital Signage and Digital Out-of-Home today (Friday 20th March) AND as previously mentioned, professionally edited by Lyle Bunn it’s likely to be good!! Lyle Bunn, Principal & Strategy Architect , BUNN Co. told us “Readership of 2 million is expected […]

JCDecaux’s Oslo Airport Express ‘Flytoget’

Wednesday, March 18th, 2009

Chris Heap

These days we don’t often use the term ‘Captive Audience Network’ – in fact only recently questioned the validity of using this terminology. Well, a swift visit to Oslo last week shows that the Captive Audience Nework, or CAN for short is still alive and well, as seen on the Flytoget Airport Express train […]

E Ink Newspapers Ready To Roll

Monday, February 23rd, 2009

Chris Heap

We hear from PC Pro that NEC is soon to launch a new E Ink display. The technology is reminiscent of the battery powered shelf-edge labels currently trialling in Tesco and it is only a matter of time before we start to see deployments of more e-ink based solutions trialling in out of home venues […]

POPAI’s 2009 Annual Conference (London)

Monday, January 12th, 2009

Chris Heap

POPAI’s annual Retail Marketing and In-Store Communications Conference is taking place in a couple of weeks time, on Tuesday 27th January 2009 between 09:30am and 03:00pm at 14 / 15 Belgrave Square, London. Four key themes are being discussed, which include: The planning, success, criteria and outcomes of successful P-O-P campaigns The role of P-O-P […]