DailyDOOH

With the ding, ding ding of Vegas fading into the background (at least for those not from Europe who seem destined by the gods of Valhalla to stay in the city of sin forever) here’s some of my personal highlights and not so high-lights from #CETW (nee #KioskCom). High Fives MGM Mirage and their presentation […]

#Kioskcom kicked off Tuesday with a Keynote speech that made its point with a gorilla playing the drums and ended with James Brown’s “I feel Good” – very Vegas baby, very Vegas! But William Ratcliff from BrainJuicer had a point to make – advertising needs to connect with emotion and a whole lotta feel good […]

Someone once wisely said that when it comes to real estate think, location location location. Another wiser sage, by the name of Lyle Bunn, once said of our industry that it’s all about relevance, relevance, relevance. But what happens when you combine both of these? Well, you get the Proactive Interactive Display and product vending […]

San Francisco voters yesterday turned off the lights on the Proposition D initiative, which I reported on last month. Fifty four percent of voters rejected the proposition, but also only 15% of the city’s registered voters even bothered to turn up to cast their vote. This was a bold initiative that would have transformed a […]

Apparently it’s smart enough to lift sales, smart enough to launch your new product, smart enough to know if your creative is working or not, and smart enough to allow advertisers access to the data they need to track and optimize their in-store campaigns. So, an all-round smarty-pants network it seems? Well at least this […]

As mentioned in a previous post I was very engaged by Winntech’s innovative idea for Zonic Electronics stores in Saudi Arabia. It’s a neat solution for an Islamic culture that craves new technology but still has to adhere to some strict religious guidelines.

They call it the last three feet; I like to call it the moment of truth. It’s the instant when the shopper decides whether or not to put your product in their basket. It’s also what the In-Store Marketing Expo, held this week in Chicago, calls ‘shopper marketing‘ and it’s changing faster than many retailers would […]

I’m currently preparing for the In-Store Marketing Expo in Chicago next week which i will be covering on behalf of DailyDOOH. The event is being held 6th – 8th October at the Navy Pier in Chicago. It should be a great event but one of the things I am really looking forward to is presentation […]

Interesting article in Tuesday’s San Francisco Chronicle entitled ‘Can billboards spruce up Market Street?‘ In an attempt to neaten up the rather neglected lower Market Street area of our beautiful city, it appears that the local authorities are seriously considering a move that would place a series of digital billboards, each  of up to 500 […]

Last week I had the pleasure of sitting down with Daniel Trigub from the BlueBite  management team to find out a little more about their product. BlueBite have been receiving a bunch of good press recently for some outstanding work in delivering media content to hand-held devices via bluetooth on out of home screens. Their […]