Author Archive

RMG Networks Acquires Pharmacy TV

Tuesday, March 16th, 2010

Gail Chiasson, North American Editor

RMG Networks, San Francisco, has acquired Pharmacy TV, a digital place-based video network deployed near the pharmacist counter in major grocery chains and pharmacy retailers.
Pharmacy TV entertains and informs customers with wellness-related video content and relevant messages from the retailer and brand advertisers. The transaction adds a powerful consumer care marketing solution [...]

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Best-in-Class Companies Increasing Their 2010 Digital Signage Budgets

Tuesday, March 16th, 2010

Gail Chiasson, North American Editor

A new research study by Aberdeen Research, Boston, conducted Nov./09 among 138 companies, shows that Best-in-Class companies are increasing their 2010 digital signage budget 3.6 times more than other companies.
The companies studied were divided into Best-in-Class (20%), Industry Average (50%) and Laggards (30%). Four key performance criteria were used to distinguish Best-in-Class companies: customer advocacy [...]

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IMAX Comes to Southampton

Tuesday, March 16th, 2010

Gail Chiasson, North American Editor

Toronto-based IMAX Corporation and ODEON & UCI Cinemas Group, Europe’s largest exhibitor, have made an agreement to install an IMAX digital theatre system in the exhibitor’s multiplex in Southampton, England.
The deal, which brings the total number of IMAX theatres operated by ODEON to six, was signed as a result of the growing success and popularity [...]

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KIT Digital Buying Multicast Media for $18M

Tuesday, March 16th, 2010

Gail Chiasson, North American Editor

Kit Digital, with principal offices in Prague, Cologne, Dubai, London, Melbourne, New York, Stockholm and Toronto. is buying Multicast Media, Atlanta, Georgia (US), for approximately $18 million in cash and shares plus the assumption of $4.6 million in long-term debt.
Multicast is a North American market leader in live event broadcasting, Internet video management and targeted [...]

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Canpages’ iPhone Augmented Reality

Monday, March 15th, 2010

Gail Chiasson, North American Editor

Vancouver-based Canpages, Canada’s fast growing local search firm, has launched its free augmented reality iPhone application for local search, called the CanadaEye.
One of only a small handful of mobile applications in North America that leverages this new technology, CanadaEye lets users search and view the direction and distance to all specific business locations in [...]

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Glasses-Free 3D ‘Suites Of The Future’ At Super Bowl

Saturday, March 13th, 2010

Gail Chiasson, North American Editor

New York-based Magnetic 3D, a leader in glasses-free, auto-stereoscopic 3D displays and 3D digital signage solutions, recently deployed glasses-free auto-stereoscopic 3D LCD displays in the ‘Suites of the Future’ campaign at Sun Life Stadium Feb. 7 in Miami Gardens for the XLIV Super Bowl – – We’re a little late with this news, but just [...]

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B2B Mobile Spending Expected To Fall in 2010

Friday, March 12th, 2010

Gail Chiasson, North American Editor

Mobile marketing spending will fall by 38% this year, according to Outsell’s Annual Advertising and Marketing Study 2010: Total U.S. and B2B Advertising.
If so, this will be the first year where a drop is recorded. Mobile spending by B2B marketers is expected to fall from $325 million in 2009 to $202 million this year, [...]

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Nielsen Confirms Ads Effective For Recall And Purchase Intent

Friday, March 12th, 2010

Gail Chiasson, North American Editor

Results of a significant new Nielsen audience study on Dallas-based indoorDIRECT Inc.’s Restaurant Entertainment Network, reaffirms the effectiveness of advertising delivered on its Network.
The indoorDIRECT Network entertains more than 150 million consumers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s, and other restaurants in America’s top Designated Markets.
The Nielsen study showed that [...]

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2010 Expression Awards Open For Entries

Friday, March 12th, 2010

Gail Chiasson, North American Editor

Atlanta, Georgia-based Visix Inc., is now accepting entries for the 2010 Expression Awards.
This annual contest was launched by Visix in 2008 to recognize the best visual content from end-users of its AxisTV digital signage software application. Awards are given in the categories of:

Best Original Still Bulletin
Best Remix Still Bulletin
Best Original Motion Content
Best Remix Motion [...]

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Lotto Live At The Gas Pump

Friday, March 12th, 2010

Gail Chiasson, North American Editor

Outcast Media and PumpTop TV, the nation’s leading digital media networks at the gas pump, have launched Lotto Live, which allows state lotteries to reach millions of consumers with real-time jackpot information while they fuel their vehicles.
Lotto Live displays the real-time jackpot on screen, alongside high-definition creative and rich audio. In addition, Lotto Live [...]

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