Author Archive

Visix – Visual Electronics Partnership

Friday, February 10th, 2012

Gail Chiasson, North American Editor

Atlanta-based Visix Inc., digital signage software company, has made a strategic partnership with Visual Electronics Ltd., Denver-based real-time data integration and messaging provider, with the goal of developing cooperative sales, marketing, and technology initiatives for the digital signage market. “Visix is very excited to partner with VEL,” says Trey Hicks, vice-president of sales, Visix. “They [...]

#dse2012 Retailer Education Forum

Friday, February 10th, 2012

Gail Chiasson, North American Editor

If you are a retailer today, chances are that you want to know how to integrate all the new media into transmitting one concise brand message. If you are attending Digital Signage Expo in Las Vegas next month, the Retailer Education Forum, being presented by the Platt Research Institute from 12:30 to 5:30 March 6. [...]

Take a Cab, Buy A Lipstick

Thursday, February 9th, 2012

Gail Chiasson, North American Editor

Beginning this morning for five days, passengers taking any of the 50 New York cabs with a Glamour magazine topper that’s parked at either The Standard Hotel or at the Conde Nast headquarters at Times Square will get both a free ride anywhere in New York and, more importantly for Glamour and the VeriFone Media, [...]

Omnivex At Norway’s Rail Stations

Thursday, February 9th, 2012

Gail Chiasson, North American Editor

The newly renovated Lillehammer train station, opened recently and expected to be the model for all 400 existing stations in Norway, features 16 LCD displays, powered by Concord, Ontario’s Omnivex Moxie Software. Omnivex Moxie provides users with a powerful and flexible software platform for managing their digital signage needs. The Norwegian displays provide bus and [...]

We Chat With #dse2012 Co-Founder Chris Gibbs

Wednesday, February 8th, 2012

Gail Chiasson, North American Editor

“Our primary goal at Digital Signage Expo is to bring to every attendee something they didn’t know before,” says Chris Gibbs, president and co-founder of Exponation LLC, producer of #dse2012 taking place March 6-8 at the Las Vegas Convention Center. “That means helping the beginner learn, helping the smaller operators reach the next level, and [...]

#dse2012 Pre-Show Conference Program

Wednesday, February 8th, 2012

Gail Chiasson, North American Editor

Here’s a run down of the #dse2012 March 6 pre-conference program: NEW – Digital Signage 360: A Global Perspective: Designed to provide technology providers, system integrators network operators and advertising agency executives with an overview of the opportunities, challenges and achievements of digital signage and digital out-of-home networks around the world, this half-day event will [...]

NanoSlim’s First Fixed Retail Install

Wednesday, February 8th, 2012

Gail Chiasson, North American Editor

A new M·A·C Cosmetics store in New York’s SoHo shopping and arts neighborhood is the site of NanoLumens’ first fixed retail installation of its NanoSlim large format LED display. Rick Cope, president and CEO of Norcross, Georgia-based NanoLumens, says that the installation of the company’s revolutionary ‘digital wallpaper’ points the way to the future of [...]

Kinetic Americas Expands Executive Leadership

Wednesday, February 8th, 2012

Gail Chiasson, North American Editor

Kinetic, one of the world’s largest planners and buyers of out-of-home media, has made two key senior management promotions in the US, promoting David Krupp as executive vice-president, Kinetic client services, and Tanza Bove as executive vice-president, commercial operations. Both Krupp and Bove previously held managing director positions at the New York-based agency. David Payne, [...]

DPAA Best Practise Needs Input

Wednesday, February 8th, 2012

Gail Chiasson, North American Editor

The Digital Place-Based Advertising Association has posted on its web site a draft document spelling out the best practices essentials that digital place-based networks need to provide when agencies issue RFPs. Titled Best Practices: RFP Response to OOH Planners and Buyers, it is labeled a ‘draft’ because the DPAA is soliciting feedback before final publication/distribution [...]

JiWire’s Snapshot Of Super Bowl’s Audience

Tuesday, February 7th, 2012

Gail Chiasson, North American Editor

With the Super Bowl attracting millions of fans from all across the U.S., JiWire looked across its entire network of the on-the-go audience connecting to cafes, hotels and airports, to determine the top 20 places that fans traveled from to attend Super Bowl XLVI and watch the New York Giants play the New England Patriots [...]