DailyDOOH

The Digital Place-Based Advertising Association has posted on its web site a draft document spelling out the best practices essentials that digital place-based networks need to provide when agencies issue RFPs. Titled Best Practices: RFP Response to OOH Planners and Buyers, it is labeled a ‘draft’ because the DPAA is soliciting feedback before final publication/distribution [...]

With the Super Bowl attracting millions of fans from all across the U.S., JiWire looked across its entire network of the on-the-go audience connecting to cafes, hotels and airports, to determine the top 20 places that fans traveled from to attend Super Bowl XLVI and watch the New York Giants play the New England Patriots [...]

This is the time of year when many North American senior high school classes are gearing up for graduation class trips to Europe (or maybe the Big Apple) and university students are planning those post-grad-before-work-kicks-in backpack tours, so when we saw these new apps from Travora Media, New York, we figured that it was ideal [...]

Honda’s Ferris Bueller TV spot for the re-designed CR-V, with Matthew Broderick reprising his famous role from the 1986 classic, Ferris Bueller’s Day Off, was one of the Super Bowl’s most popular commercials.   In an exclusive ‘Akoo Scoop’ segment currently airing across 165 U.S. malls, Chicago-based AkooTV uses its dual HDTV screen configuration to [...]

Ahmad Ouri has only been president of Premier Retail Networks for about four months, and while he admits to still being a rookie, he seems to have his hand firmly on the tiller to steer PRN with a changing strategy into a new era. When Ouri was announced as president at the PRN Upfront in [...]

Cirque du Soleil recently chose Astral as its media partner to promote the world premiere of its brand new show AMALUNA , being held April 19/12 in the Old Port of Montréal. The much-coveted mandate to spearhead the multi-platform campaign went to Astral Mix, which offered THE WORKS , including digital billboards, to promote the [...]

San-Francisco-based Mobeam inc. last week added $1.5 million in addition to the $4.9 million Series A venture round announced in Oct./11, adding new investor DFJ Athena, a Korea-focused venture fund affiliated with Draper Fisher Jurvetson, as well as new funds from existing investor and board chairman Ben DuPont. DFJ Athena’s founder and managing director, Perry [...]

After three-plus years as chief sales officer at Premier Retail Networks, D. Scott Karnedy has taken the position as chief revenue officer for a company founded by Ted Leonsis with board support from Steve & Jean Case, Terry Semel, Miles Gilburne, Tige Savage, NEA, and Comcast. Karnedy says that SnagFilms and Indiewire are the leaders [...]

Would it be that everyone was so dedicated to education as Alan Brawn, the new chairman of the Digital Signage Federation, now numbering close to 500 members! Brawn, who at 66 says that he intends to help educate the digital signage industry “until I’m taken off to that big place in the sky”, has been [...]

Economics of Outdoor & Out Of Home Advertising, a newly-released study by SNL Kagan, Monterey, California, has projected the outdoor/out of home industry will grow at a 5.9% CAGR to reach a total market value of $10.55 billion in 2020. The company says that although the outdoor advertising market was up by an estimated 3.0% [...]