Author Archive

COMMcaddy at Turner Field

Wednesday, May 16th, 2012

Gail Chiasson, North American Editor

COMMcaddy Network, growing constantly since we met at the Scala’s Connected Signage Conference in Philadelphia last May, has entered into a multi-year contract with the Atlanta Braves to incorporate its COMMcaddies into 11 different locations within Turner Field. If you are purchasing a Coca-Cola or beer at the stadium – you are probably going to [...]

Scala @Polycom Integration

Wednesday, May 16th, 2012

Gail Chiasson, North American Editor

At Streaming Media East, (an online video conference held yesterday), Scala Inc. announced the integration between Polycom RealPresence Media Manager and the Scala Content Manager digital signage platform. The integration of Polycom and Scala software platforms provides a powerful combination which benefits companies of all sizes looking to deliver personalized experiences that communicate the right [...]

Three Share #ScreenmediaExpo Bar Signage

Tuesday, May 15th, 2012

Gail Chiasson, North American Editor

When you are in the #ScreenmediaExpo bar area, take a good look around at the bar signage, which this year is shared by three sponsors: Acquire Digital, Esprit Digital and FTP Concepts. There will be eight 42” HD screens and six double-sided digital wafers that will simultaneously show content from all three partners. All of [...]

Just Who’s Funding Whom?

Tuesday, May 15th, 2012

Gail Chiasson, North American Editor

While we ordinarily would not write about a web site, per se – and this may not help you if you are looking for Angels or Venture Capitalists to help fund your projects and growth – WhoGotFunded.com, a new site in private Beta development looks like it may give the Popular TechCrunch a run for [...]

IAB Canada Offering Mobile Marketing Courses

Monday, May 14th, 2012

Gail Chiasson, North American Editor

Those interested in learning more about Mobile Marketing may be interested in these English-language courses being offered in Toronto and Montreal on June 4 and June 21 respectively. These courses help keep the Canadian Marketing community up-to-date with latest innovations and best practices within the Interactive sector. The Intensive, one-day course In Mobile Marketing, is [...]

Tapjoy Launches $5 Million Tapjoy Asia Fund

Monday, May 14th, 2012

Gail Chiasson, North American Editor

Tapjoy, a San Francisco-based mobile advertising and publishing platform has launched a new program called the Tapjoy Asia Fund, backed by a $5 million investment and designed to encourage and support developers throughout Asia in the innovation and growth of Free-to-Play mobile apps for the Android and iOS platforms. Tapjoy is a mobile advertising and [...]

Digital Innovation Draws a Crowd

Friday, May 11th, 2012

Gail Chiasson, North American Editor

Ottawa’s Carleton University’s recent All Things Digital showcase attracted more than 120 attendees from small and medium-sized enterprises, Invest Ottawa and government institutions interested in presentations, showcasing cutting-edge research in digital media. The event featured more than 30 presenters and highlighted innovative labs and projects, ranging from robotic flying insects to new ways to better [...]

Drawbridge Gets $6.5 Million For Mobile Ad Metrics

Friday, May 11th, 2012

Gail Chiasson, North American Editor

Mobile advertising startup Drawbridge has secured $6.5 million in Series A funding from Kleiner Perkins Caufield & Byers and Sequoia Capital. Drawbridge is trying to bring website-level targeting, tracking and performance metrics to mobile advertising, and, to do so, is developing a cross-device advertising solution. The company was founded by Kamakshi Sivaramakrishnan, CEO, in Nov./10, [...]

The Zoom Upfront, NYC

Friday, May 11th, 2012

Gail Chiasson, North American Editor

Platinum artists Eve 6 was on hand to help Zoom Media & Marketing celebrate the Upfront season in New York with an exclusive acoustic concert at Michael Jordan’s Steakhouse in Grand Central Station. The band played tracks off of their new album ‘Speak in Code’ as well as played fan favorites including ‘Here’s to the [...]

Staff Moves At rp Visual Solutions

Friday, May 11th, 2012

Gail Chiasson, North American Editor

rp Visual Solutions (RPV), Anaheim, California manufacturer of innovative mounting solutions, has appointed Shaun O’Brien as product specialist while Tiffany Kautsky, a product specialist at RPV for the past three years and half years focusing on single panel mounts has added the Christie MicroTile mount to her product specialties. O’Brien will assume the role of [...]