Author Archive

How Do You Buy And Sell DOOH Advertising?

Friday, November 4th, 2011

Guest Contributor, Bill Gerba

After 11 years of giving advice on how hard it is to start an advertising-funded digital signage network without ad in-house sales experience, it’s become pretty clear that a lot of people are just going to do it anyway (which is fine by me, since they all need software). Whether these folks are starry-eyed startup […]

The Two Most Dangerous Men In The DOOH Industry

Monday, July 4th, 2011

Guest Contributor, Bill Gerba

Last week, DailyDOOH posted a fun little article asking a rather interesting question: Who are the most dangerous people in our industry? Dozens of commenters (mostly anonymous) proffered suggestions, naming well-known consultants, CEOs and hangers-on who love to see their names in print. The comments were fun to read and made me laugh out loud […]

Black Friday / Cyber Monday Digital Signage Sale

Wednesday, November 25th, 2009

Guest Contributor, Bill Gerba

If you live outside of the US, you might not know that this coming Friday (the day after the US Thanksgiving holiday – which always falls on the fourth Thursday in November) is the so-called Black Friday, when retailers pull out all the stops to get you started on your holiday shopping in hopes of […]