Author Archive

Sticky: Marketing DOOH Media (An Agency Perspective)

Thursday, January 13th, 2011

Guest Contributor, James Davies

Garry McGuire, CEO of RMG Networks wrote an excellent article entitled ‘Why 2011 will be digital out-of-home’s tipping point‘ on iMedia Connection recently. In that article he addressed how DOOH media owners should position, sell and market their products to media planning and buying agencies. It’s something that I strongly recommend all network owners read […]

What Keeps Me Awake At Night?

Friday, May 28th, 2010

Guest Contributor, James Davies

I’m lucky enough to sit on the British Screen Advisory Council and they recently asked the me the question ‘what keeps you awake at night?” with respect to Posterscope and the out-of-home communications business in general. Here’s what I said… What keeps me awake isn’t to do with restrictions or threats it’s about how we […]