Sticky: Marketing DOOH Media (An Agency Perspective)
Thursday, January 13th, 2011Guest Contributor, James Davies
Garry McGuire, CEO of RMG Networks wrote an excellent article entitled ‘Why 2011 will be digital out-of-home’s tipping point‘ on iMedia Connection recently. In that article he addressed how DOOH media owners should position, sell and market their products to media planning and buying agencies. It’s something that I strongly recommend all network owners read […]
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