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#mpdooh New Measurements For A Developing Sector?

Monday, April 16th, 2012

Guest Contributor, Tony Jarvis

I was a member of the New Measurement Research Panel at the Media Post DOOH Forum, New York, that I’ve been told was not only lively but insightful and certainly provocative – guilty! This panel revealed three major announcements critical to the future growth of the DVPB arena. Nielsen’s AdViews will finally include extensive ad […]