Author Archive

WSJ Digital Place-based Media Supplement

Friday, April 9th, 2010

Guest Contributor, Lyle Bunn, LyleBunn.com

The April 9th Wall Street Journal (East Coast Edition) includes a special supplement on Digital Place-based Media. Published by Mediaplanet the 8-page profile of the industry will have the largest readership of any reference document on the North American digital signage industry published to date. Readers may download a PDF version of the full supplement […]

USA Today DS / DOOH Supplement

Friday, January 29th, 2010

Guest Contributor, Lyle Bunn, LyleBunn.com

USA Today editions in New York, Chicago, Los Angeles and Washington published today (29th January 2010) include a 16-page special supplement on Digital Signage and Digital Out-of-Home. Readers may download a PDF version of the full supplement from www.LyleBunn.com – RESOURCES. This was very kindly made available by permission of MediaPlanet, the supplement publisher. Note […]

Ad Volume Estimate (North America DOOH 2009)

Thursday, October 1st, 2009

Guest Contributor, Lyle Bunn, LyleBunn.com

Lyle Bunn believes that 1,000,000+ adverts are now playing on North America‚Äôs Digital-Out-of-Home networks and here he tells us what that means, Ed …. An estimated 1,080,000 unique advertising spots play on Digital Out-of-Home displays across North America during 2009, based on calculations using conservative parameters. The Digital Signage / Digital Out-of-Home industry in North […]