Author Archive

Programmatic Standards 4 #DOOH Published by @DPAAorg

Monday, April 10th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that it has released programmatic standards for the digital out-of-home industry, as part of an ongoing process to facilitate DOOH transactions. The standards will benefit all stakeholders – buyers, sellers, brands and the ad-tech community – by expanding opportunities for buyers to target audiences and […]

Grand Visual Launches #DOOH Ad Tech Business

Monday, April 10th, 2017

Maddie Cotterill

Grand Visual is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. Built on established ad serving technology and integrated with all major digital OOH network providers, QDOT addresses some of the complexities inherent in the diverse digital OOH eco-system, enabling advertisers […]

Retail Digital Signage Expo, May 8-9, 2017

Monday, April 10th, 2017

Maddie Cotterill

Retail Digital Signage Expo 2017 which is now 
Europe’s only annual event dedicated to retail digital signage takes place May 8-9, 2017 at Olympia, Grand Gallery during London Digital Signage Week. The Exhibition floor will feature over 70 suppliers, from screens and kiosks, integrators and AV specialists to content management, media players, networking solutions and […]

JCDecaux Launches City Channel in London

Sunday, April 9th, 2017

Maddie Cotterill

JCDecaux has launched City Channel, bringing business-focussed editorial and data to a commuter audience across rail D6 digital screens in the City of London. City Channel will comprise the latest business and financial news curated by PA (Press Association) and live, financial data (currencies, government bonds, precious metals) from Bloomberg, and weather updates – delivered […]

Chicago Transit Authority and @Intersection_co Partner

Thursday, April 6th, 2017

Maddie Cotterill

The Chicago Transit Authority (CTA) and Intersection are partnering to create a robust digital transit advertising network. The announcement says that by leveraging new technologies and adding 130 new digital displays, the enhanced digital network will improve the experience for CTA customers, drive new revenue for the Agency, and unlock dynamic, context-driven digital opportunities for […]

Oh Yes! Churchill Insurance Live #DOOH Campaign

Thursday, April 6th, 2017

Maddie Cotterill

‘Churchie’s Drive-Thru Car Insurance’, created by WCRS, won the 2016 Creative Techniques award in Ocean Outdoor’s annual digital creative competition that fosters innovation in digital out of home and it’s great to see Ocean’s vehicle recognition technology now (properly) powering Churchill’s award-winning drive-thru diner… I think you will agree, this is very impressive creative; Churchie […]

Streetlytics Chosen by @GeopathOOH 2 Power Its #OOH Audience Measurement

Wednesday, April 5th, 2017

Maddie Cotterill

Geopath, the not-for-profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the out-of-home industry, has chosen Streetlytics to power its new OOH audience measurement solution, MORE, slated to launch later this year. Streetlytics, from Citilabs, leverages data from its partner AirSage along with other […]

The DailyDOOH Media Summit Speaker Lineup

Wednesday, April 5th, 2017

Maddie Cotterill

The DailyDOOH Media Summit takes place Tuesday May 9, 2017 as part of London Digital Signage Week (May 8-12, 2017). Here is the speaker lineup: – 08.45 REGISTRATION & BREAKFAST 09.30 Welcome | Adrian J Cotterill 09.45 Accelerating Out-of-Home: How Content and Partnership are Key to Creating the Future of Outdoor Media | Justin Cochrane […]

STRATACACHE Acquires Convenience Store Network, LIFT

Monday, April 3rd, 2017

Maddie Cotterill

STRATACACHE, a leading provider of scalable, high-performance digital signage and retail marketing technologies, has formally announced the acquisition of the LIFT Network from Verifone. This was something first rumoured to be happening at #NRF17 earlier this year. VeriFone first acquired LIFT Retail Marketing Technology Inc. back in March 2012. LIFT is an interactive digital upsell […]

The Northern FM Network from @ForrestMedia1

Monday, April 3rd, 2017

Maddie Cotterill

Six giant roadside full motion screens, covering three vitally important northern cities in the UK make up Forrest Media’s new ‘Northern FM Network’. Glasgow Western Gateway. 50sq.m giant landscape screen located just before the busiest road junction in the country, A82 at Anniesland Cross. Glasgow Central CityScreen. 65sq.m giant portrait screen situated overlooking Renfield Street […]