Author Archive

the7stars Wins London Southend Airport Media Account

Friday, March 24th, 2017

Maddie Cotterill

the7stars, founded in 2005 and described as the UK’s largest independent media agency has won London Southend Airport’s media planning and buying account after a competitive pitch. Dominic Ennis, the7stars, told us “We’re looking forward to working with London Southend Airport as its first media agency, offering strategic advice alongside bespoke media planning and buying […]

Snapchat’s Snap to Unlock on London Underground Posters

Thursday, March 23rd, 2017

Maddie Cotterill

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign, planned and executed by Carat and Posterscope, is running on London Underground sites with wifi, and aims to […]

1,000 Brands Have Used @OutfrontMediaUS Mobile Network To Date

Thursday, March 23rd, 2017

Maddie Cotterill

OUTFRONT Media Inc. (NYSE: OUT), announced this week that over 1,000 brands have now used the OUTFRONT Mobile Network. The OUTFRONT Mobile Network, a customized mobile ad delivery solution launched in November 2015 as a product on the ON Smart Media platform, is built upon its out-of-home (OOH) asset base and provides marketers with additional […]

March Madness is Upon Us, @OutfrontMediaUS

Tuesday, March 21st, 2017

Maddie Cotterill

OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the nation. Leveraging its live feed technology, OUTFRONT Media is displaying near real-time game scores at commuter rails, bus stations and digital screens to residents across various […]

Hyundai Signs to New Piccadilly Lights Proposition

Tuesday, March 21st, 2017

Maddie Cotterill

Hyundai has confirmed that it will continue to maintain its presence on the iconic Piccadilly Lights which are undergoing a milestone transformation. Hyundai, which has advertised on Piccadilly Lights since 2011, says it intends to make full use of the new screen’s advanced technical and creative capabilities. Vasiliki Arvaniti, Portfolio Manager at Land Securities said […]

This Year’s 2017 CEO Spotlights

Tuesday, March 21st, 2017

Maddie Cotterill

Our monthly CEO Spotlight series has already seen Clear Channel Outdoor’s Scott Wells up in February and next up (the last Friday in every month, so this month it will be the day after #dse2017, i.e March 31, 2017) is Grandi Stazioni’s Stefano Mereu. Following that (in no particular order) we have; Core Out of Home’s Umut […]

IPONWEB Joins @DPAAorg

Monday, March 20th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB has joined the rapidly growing trade marketing association. IPONWEB is a technology company who engineer bespoke programmatic platforms for publishers, advertisers and innovative technology companies across all media channels.

OOH & Radio Combine for Melbourne ahm Health Insurance Campaign

Monday, March 20th, 2017

Maddie Cotterill

In an Australian first, a collaboration between the Australian Traffic Network and oOh!media will see simultaneous messages delivered to Melbourne commuters via Out Of Home and radio for health insurer ahm. Starting today for one week, the campaign will synchronise ahm’s Out Of Home and sponsored traffic report advertising, across six strategically located digital billboards […]

CityBridge & DoITT Update @LinkNYC Privacy Policy

Monday, March 20th, 2017

Maddie Cotterill

CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced this week the release of an updated LinkNYC privacy policy that outlines the superfast, free Wi-Fi network’s commitment to user privacy. The policy is changing to better reflect and clarify LinkNYC’s day-to-day privacy practices and make clear that: LinkNYC does not store […]

UPshow Partners w/ @TouchTunes

Friday, March 17th, 2017

Maddie Cotterill

TouchTunes, the largest in-venue interactive music and entertainment platform available in 65,000 bars and restaurants, this week announced its exclusive partnership with UPshow, a leading social marketing and digital signage company that provides in-venue social TV entertainment. The new service, ‘TouchTunesTV Powered by UPshow’, makes the TouchTunes jukebox experience even better by transforming a bar […]