Author Archive

Best Original Digital Billboard Goes 2 @JCDecaux_UK

Monday, December 5th, 2016

Maddie Cotterill

This year it was leading UK digital media owner JCDecaux who picked up the ‘Reggie’ for ‘Best Original Digital Billboard’ at The DailyDOOH Gala Awards. It was awarded for their iconic Wandsworth Roundabout site which was launched in September 2016 and offers over 200 square metres of digital space. The superstructure delivers 2.6 million impressions every […]

It’s True – Men Really ARE Last Minute Christmas Shoppers

Monday, December 5th, 2016

Maddie Cotterill

Forget Black Friday, Cyber Monday and any other day inbetween for that matter. Facial recognition technology installed into Ocean’s large format digital screen on the main approach to Westfield London proves that men really do leave their Christmas shopping to the very last possible moment. Ocean Group director of marketing Richard Malton told us “Digital […]

Metropolitan Nashville Airport Authority Gives @CCOutdoorNA a 10-Year Extension

Monday, December 5th, 2016

Maddie Cotterill

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., has announced that the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International Airport (IATA: BNA, ICAO: KBNA, FAA LID: BNA) that will […]

Spire Capital Invests in @VectorMedia

Thursday, December 1st, 2016

Maddie Cotterill

Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, this week announced its investment in Vector Media. Vector Media, headquartered in New York, NY, provides its clients with impactful and meaningful brand interactions through its unique platform of double decker […]

Commerzbank Targets German Passengers w/ Dynamic #DOOH

Tuesday, November 29th, 2016

Maddie Cotterill

Germany’s second largest bank have launched an innovative dynamic digital campaign across Heathrow Terminal 5’s gateroom digital network, targeting passengers flying to Germany. Commerzbank will be the first advertiser to utilise the Gateroom network’s dynamic capabilities to run tailored content to a targeted audience group at specific times throughout their campaign. By utilising Heathrow API […]

Subway Stations Become Digital Holiday Storefronts Via On the Go Kiosks

Tuesday, November 29th, 2016

Maddie Cotterill

Just in time for the holidays, Intersection is teaming up with the New York Transit Museum, one of the city’s leading cultural institutions, to once again transform subway stations into interactive digital pop-up shops, enabling millions of daily commuters to browse and purchase transit-themed gifts via the MTA’s On the Go kiosks as they wait […]

Todd Van Nurden 2 Keynote Part of #dse2017

Tuesday, November 29th, 2016

Maddie Cotterill

The Wednesday, March 29, 2017 8 a.m. #dse2017 keynote will feature Todd Van Nurden, Chief Architect of the Microsoft Technology Center who will explain why the model for customer interactions with digital content and spaces needs to change to stay relevant and engaging. The session will explain how to change the current model to ‘Ambient’ […]

AAMI’s Digital Campaign Pulses to the Weather Map’s Beat

Tuesday, November 29th, 2016

Maddie Cotterill

Australian general insurance provider AAMI’s latest advertising campaign for its Roadside Assistance service is harnessing oOhmedia’s digital media by scheduling creative to run according to the weather conditions. AAMI’s digital campaign has multiple creative executions based on sunny, rainy, cloudy and windy weather conditions with headers such as: “You’ll be singing in the rain with […]

Rogue One @Gatwick_Airport w/ @Primesight & @WorldDutyFree

Monday, November 28th, 2016

Maddie Cotterill

Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. The campaign will consist of media across […]

Ocean First UK #OOH Owner to join @theBCMA

Monday, November 28th, 2016

Maddie Cotterill

In a move which perhaps, marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group becomes the first UK media owner to join the Branded Content Marketing Association (BCMA). Ocean Group director of marketing Richard Malton told us “Ocean’s already delivered significant milestones […]