DailyDOOH

The future of digital street furniture advertising has been spotted in Times Square and here’s my follow up to last month’s post on CEMUSA’s digital news stands. A special shout out goes to my good friend, a member of the industry’s league of superheroes- Bill Gerba who just happened to ‘be in the neighborhood’ and was [...]

Recently, mysterious, dark- digital monoliths have been sighted on the streets of Times Square NYC, its speculated that it must be advanced technology left by an alien race to enslave mankind. Don’t believe me? Have you ever see the movie “Men in Black” – everyone knows that the city of NY has always been at the [...]

Jejemon is a pop culture phenomenon in the Philippines. Yesterday Techie.com.ph reported as their ‘image of the day‘ this (supposed) Jejemon-hacked MRT turnstile! (the city’s subway system) … Best part about this situation is the leading news channel GMA retweeted, made a facebook post and promptly reported on this image on air without taking the [...]

Since January 2010, I’ve been working with Out There Media, a leading mobile ad agency that is taking Asia by storm.  This trailblazing company brings with it some innovative, proven strategies where ads not only build awareness -but also create long-term engagements between customers and brands. This mode of dialogue driven advertising allows it, over [...]

Data feeds that are visualized in ‘ticker’ format are actually the vestigial organs of today’s digital signage messaging hierarchies. Like the human appendix; at one point the ticker had a function, but over time the ticker’s overall usefulness has become redundant to more sophisticated and efficient ways of displaying information. In the Jurassic age of [...]

Big, big news in today’s Parallel Worlds post! Show+Tell and CEMUSA have finally, formally announced their “stealth” project that could arguably be one of the worst kept secrets in the industry. I can’t tell you how long I’ve been waiting to spill the beans on this story! In 2009, CEMUSA selected Show+Tell as the exclusive [...]

Last week, I attended Singapore’s CommunicAsia 2010- A monster of an event, it was combination of three huge expos; CommunicAsia, BroadcastAsia and EnterpriseITAsia. To give you an idea of the scale of the conference; I would estimate it to be about 25-30% larger than NAB in Las Vegas. From an attendee’s perspective, the conference had [...]

On June 8th, 2010,  I had the great honor and opportunity to be one of the speakers at the “Personalization of Mass Media” Conference, held at the super swank Shangri-la Hotel -Makati, Philippines. The conference was well attended by approximately 250+ invited VIP guests, which just so happened to be the agency’s top clients and [...]

This week’s Parallel Worlds bring us big news that Asia’s digital out of home industry has reached a significant milestone. It’s been confirmed that the establishment of a multiple country, regional association to help advocate, evangelize and educate on placed based media is soon to be officially announced. The official name is still a well [...]

There’s an exciting mindshift at work in Asia. Regardless of what country you go to these days, digital agencies are preaching a new mantra of “change” that challenges the “old-guard” of traditional media (a.k.a Tri-Media- TV, Radio, Print) – albeit self-serving, these agencies are evangelizing that the ‘new’ Tri-media is now digital. (on-line, mobile + [...]